Ogilvy: Dove invites women to raise their arms to change outdated cultural “rules”

Dove continues to challenge societal norms. In the Philippines, it is encouraging Filipino women to be fearless through its new campaign, Raise Your Arms, by Ogilvy Singapore. The initiative intends to combat underarm shaming, while also using underarms as a … Continue reading Ogilvy: Dove invites women to raise their arms to change outdated cultural “rules”