Fargo fans everywhere can get their hands on a limited-edition box of Bisquick, inspired by the latest Fargo season finale. The only challenge – they have to go to one of the main character’s hometown, Scandia, Minnesota.
The latest season finale of the cult classic series, Fargo, left fans buzzing not just about its gripping storyline, but also about a peculiar mention of a household staple, Bisquick. As the episode titled, Bisquik, unfolded, viewers found themselves captivated by main character, Dot (affectionately nicknamed Tiger), who found herself faced with the task of preparing biscuits under rather… unconventional circumstances (no spoiler alerts ahead).
This nod to Bisquick within the Fargo universe sparked a wave of excitement and Pereira O’Dell seized the opportunity to use the power of this cultural moment.
The creative team at Pereira O’Dell designed a special edition Bisquick box inspired by Dot herself, complete with her cherished homemade biscuit recipe (she deviates from the box recipe a bit – substituting water for buttermilk) and a sprinkling of Easter eggs only die-hard Fargo enthusiasts would understand. The box design serves as a fitting tribute to the beloved series and its Midwest roots.
To release the box, Pereira O’Dell partnered with a local supermarket in Dot’s hometown of Scandia, Minnesota. Starting today, Fargo fans can get their hands on one of these boxes if they can make it to Federated Co-Ops Scandia Country Store.
General Mills (parent company of Bisquick) will be amplifying the excitement by announcing the limited-edition box through the @BettyCrocker Instagram page, inviting Fargo fans from every corner of the globe to head to the Midwest.
Credits:
Creative Agency: Pereira O’Dell
Co-founder & Creative Chairman: PJ Pereira
Executive Creative Director: Jason Apaliski
Creative Director: Ricky Lu
Copywriter: Rodd Naimi
Head of Art: Eduardo “Dudu” Gomes
Design Director: Luis Bacellar
Designers: Gabriel Iatchuk, Hell Mota
President: Natalie Nymark
Brand Director: Erica Black
Brand Manager: Cali Edmunds
Director of Social: Kate Wadkins
Head of Production: Darbi Fretwell
Executive Producer: Anthony Nelson
Director of Content Production Barrelhouse: Josh Diaz
Director of Photography: Alex Horner
