Pol has created its fourth Christmas story for Posten, The Norwegian Postal Service, and this one follows the tradition of being even more fascinating than its predecessor. Last year’s When Harry met Santa told an important story with so much love. This year Posten had slightly more serious story to tell this year. It’s a love story, but one that is going wrong. It uses the metaphor of the relationship breakdown between Santa Claus and Mother Earth to explore all the contradictions and conflicts that lie within us all when it comes to climate change – notably the Christmas season where consumption and climate change stand in stark contrast.
The insight for this year’s Christmas ad comes from PWC Norway’s Climate Index, which shows that among the 100 largest Norwegian companies, only 10 has cut emissions in accordance with the targets set in the Paris Agreement. Posten is one of the 10. If the world is to reach the climate goals, more companies must contribute. The business community must take more responsibility – and it must do that now. The hope is that this year’s Christmas campaign will motivate other companies to step up their climate action and be inspired to contribute.
“We see that climate change and environmental issues are important and particularly engage the young, but we also want this campaign to reach broader and emotionally engage older audiences that sit on top in the corporate world. The climate summit (COP27) in Sharm El Sheikh has attracted attention in recent weeks. The evidence is clear – we can still do something to reach the 1.5 degree target, but we need to act now. Being one of the Nordic region’s largest logistics companies, Posten is aware that we are part of the problem. Since 2012, Posten has cut 51% of its CO2 emissions, and all distribution will be emission-free by 2030. This is also the key for Posten, to turn it into something positive, see the possibilities and be part of the solution,” stated Monica Solberg, marketing director at Posten.
Credits:
Client: Posten (The Norwegian Postal Service)
Campaign Manager: Hege Barbara Aarhus
Marketing Director: Monica Solberg
Agency: POL
Copywriter: Rikke Sofie Jacobsen
Art Director: Pia Emilie Lystad
Planner: Simon Karlsson
Account Director: Marius Eriksen
Account Manager: Kristin E.B. Scheele
Designer: Benjamin Rogers
Motion Designer: Ole Jacob Bøe Skattum
Production Company: Arts & Sciences
Director: Sean Meehan
DOP: Sean Meehan
Executive Producer & Producer: Sam McGarry
Executive Producer: James Bland
Head of Production: Lauren Highman
A&S rep Scandinavia: Tom Rickard @ Goody Bag
Line Production: BAS Productions
Producer: Andrej Caruso
Production Manager: Alja Primec
Production Designer: Miha Knific
Costume Designer: Valter Kobal
Editing: Cut+Run
Editors: Moss Eletreby &Steve Gandolfi
Assistant Editor: Thomas De la Rosa
Managing Partner: Michelle Eskin
Executive Producer: Amburr Farls
Head of Production: Brady Fiero
Producer: Brian Scharwath
Sound Mix: Massive Music
Sound Design: Simon Kane
Foley: John Simpson @ FeetnFrames
Final Mix: Simon Kane
Music: Turning Studios
Composer: Elliott Wheeler
Post Production: Alter Ego
Executive Producer: Hilda Pereira
Producer: Andrew Tavares
Senior Colourist: Eric Whipp
Lead VFX Artist: Joel Osis
VFX Artists: Igor Boros & Eric Perrella
DMP Artist: Bojan Zoric
VFX Assistants: Victoria Gaston & Nupur Desai
Colour Assistant: Daniel Saavedra
