Heineken’s no alcohol beer, Heineken 0.0, is just sixteen months but has turned itself the fastest growing brand in the alcohol-free drink segment and Heineken Light and Heineken 0.0 now represent nearly one-third of Heineken’s total beer sales volumes. 0.0’s … Continue reading Publicis Italy: Heineken 0.0 has fun with the things you can – and can’t – do with it