With snow sports top of mind right now, McDonald’s France has introduced a new mobile game, Course Givree (Frosty Race).The game transports players into McDonaldland, the brand’s imaginary universe created in the 1970s, with legendary mascots, Grimace, Hamburglar, Birdie, and … Continue reading Razorfish & makemepulse: McDonald’s puts Grimace in a snowmobile to collect blueberries