Saatchi & Saatchi London & Deutsche Telekom have launched an AI Chat Bot, No Excuses, in WhatsApp that tackles the thing that gets in the way of plans more than anything else, excuses. Their Summer to Remember campaign encourages Gen Zs to make memories and step away from the pressures and stresses for a summer to remember.
Whatsapp is the place where all plans for the summer get made, and often get broken. It’s also a place to which brands usually aren’t invited. The No Excuses bot is a WhatsApp assistant that can be added to any WhatsApp group. It can be used to roast friends for making excuses not to go out, and also offers group members the chance to win tickets to some of Europe’s most anticipated festivals including Melt (GER), Rolling Loud Europe (AT) and Lollapalooza (GER), and make it a summer to remember with 10,000 free music experiences across Europe, allowing them to create memories they will treasure tomorrow, today.
The campaign builds on the brand’s Summer of Joy platform.
Franki Goodwin, chief creative officer, Saatchi & Saatchi, stated, “This summer we’re doing everything we can to deliver incredible real world experiences for young Telekom customers across Europe. That means we’re putting on events, giving away free festival tickets and savagely roasting them in multiple languages front of their friends. We’re just doing what has to be done so that they can make the best memories of their lives.”
An additional AI tool, which will allow users to relive collective summer memories, will launch at a later stage of the campaign. The campaign will also run across social and online with a range of international and local content creators promoting both AI tools across Deutsche Telekom’s European markets.
Download the No Excuses bot here.
Credits
Client: Deutsche Telekom
Advertising Agency: Saatchi & Saatchi London
Chief Creative Officer: Franki Goodwin
Creative Directors: Gary McCreadie & Brodie King
Senior Creatives: Alex Kosterman & Avani Maan
Creatives: Molly Ohayon & Issie Peach
Executive Design Director: Kris Miklos
Design Lead: Jimmy Leung
Designer: Ajay Sookraj
Planning Director: Sam Wise
Planning Partner: Mathieu Abet
Business Lead: Clare Shaw
Account Director: Julia Leibetseder
Senior Creative Tech Producer: Shail Mehta
Agency Producers: Abigael Wilson & Lucy Fuggle
Media Buying Agency: Emetriq Gmbh
Production Company: Pavillion Works
Tech & Production Partner: The 5gs
Founder & Technical Director: Oliver Kibblewhite
Executive Producer & Prompt Engineer: Emma Jackson
Executive Creative Director: Greg Furber
PR Agency: Proud Robinson
Social Media Agency: Ozmoze
Creator & Influencer Agency: We Are Era
