Serviceplan has won D&AD 2024 Independent Agency Network of the Year. In the most successful year to date for Serviceplan at D&AD, the agency group won 2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencils.
The most awarded campaigns for the group were 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health, which won 2 Yellow Pencils, 1 Graphite pencil and 2 Wood pencils; and AIZOME WASTECARE, Industrial waste — certified as skincare, AIZOME, which was awarded 3 Graphite, 5 Wood and 1 White Pencil.
Every story starts with a Yes for Lufthansa, won 1 Wood pencil, while Pereira O’Dell picked up 1 Wood pencil for Love Your Boys for MANSCAPED, and 1 Wood Pencil for Death and Bisquick for General Mills. Also winning 1 Wood Pencil was L&C Nativa Meter for, AB InBev.
Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented, “Being named D&AD ‘Independent Agency Network of the Year’ is a monumental achievement for us as a Group. Securing 19 Pencils across such a diverse client portfolio underscores the significance of our collaborative efforts and sets a new benchmark for our group’s excellence in creativity. This win is a testament to the relentless innovation and dedication of our teams worldwide. A heartfelt congratulations to everyone at Serviceplan, Mediaplus, Pereira O’Dell, L&C and to all partners and clients who made this happen.”
Here is Serviceplan’s winners list.
- YELLOW PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Integrated, Graphic Design.
- YELLOW PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Websites & Apps, Graphic Design.
- GRAPHITE PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Interaction, Media.
- WOOD PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Direct, Media.
- WOOD PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Direct, Art Direction.
- GRAPHITE PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Responsible Activations, Experiential.
- GRAPHITE PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // B2B Activations, Experiential.
- GRAPHITE PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Promotional, Product Design.
- WOOD PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Printed Materials, Typography.
- WOOD PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Campaign Communications, Impact.
- WOOD PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Direct, Health & Wellbeing.
- WOOD PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // B2B, PR.
- WOOD PENCIL – AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Acquisition & Retention, Direct.
- WHITE PENCIL – AIZOME ULTRA™ – An innovative method to create textiles with lasting health benefits, AIZOME // Upstream Innovation, Impact.
- WOOD PENCIL – AIZOME ULTRA™ – An innovative method to create textiles with lasting health benefits, AIZOME // Technological Innovation, Product Design.
- WOOD PENCIL – Every story starts with a Yes., Lufthansa // Short Form, Cinematography.
- WOOD PENCIL – Love Your Boys, MANSCAPED // Film, TV/VOD Commercials 30 Seconds and Under.
- WOOD PENCIL – Death and Bisquick, General Mills // Entertainment, Creative Use of Budget.
- WOOD PENCIL – Nativa Meter, Ab InBev // Impact, Local Solution.
