Who's doing what in the world of commercial creativity.
Bargain Regret continues to sting everyday Aussies (and you know you feel their pain) in Ogilvy’s newest work for AAMI. And this time the AAMI saviours’ entrance is epic. That sinking feeling you experience you feel …
How many commercials for small business have you seen that show real small businesses in their day-to-day lives? Small businesses may be important, but they don’t make for riveting viewing. Ogilvy Melbourne and director, Uncle, …
AAMI has a lot of cheap competitors. They are aggressive advertisers and they entice with promises of bargains. Ogilvy Melbourne’s new campaign for AAMI is a sharp tactical weapon. It introduces Bargain Regret in its …
Keith is an everyday Aussie bloke who is falling victim to all the everyday Aussie accidents. He makes you remember that little accidents can have Olympic-sized consequences – and that’s where AAMI insurance comes in. …
You might expect Ogilvy Melbourne to do the obvious, to take AAMI’s AFL sponsorship campaign into the world of football. Many have done so. Ogilvy hasn’t. It has brought football into the world of insurance, …
Small businesses have confronted challenges they never knew they would have to face this year. AAMI is stepping up to help with a new initiative to support its Small Business Insurance customers in the first …
Listen to Spotify in the car? A lot of Australian drivers do. Ogilvy Melbourne and AAMI gave it a usefulness over and above entertainment across the Victoria Labour Day long weekend, a time when car …
AAMI, the not very insurance-y insurance company, has been delivering wonderful, not very insurance-y stories to Aussies for three years now via Ogilvy Melbourne. Stories about human foibles, with lovable characters in humorous situations that …
An app that allows young drivers to track their learning progress in real time and pinpoints skills that need practising? That uses smartphone technology to track a learner's hours, route, weather, road and traffic conditions, …