IGA supermarkets across Western Australia are selling empty packets of cereal, Hungry Puffs over Christmas. It’s not a mistake. It’s a fund-raising campaign by the brand agency for Foodbank. The product, as its video explains “contains no vitamins, minerals, carbohydrates … Continue reading The Brand Agency & Foodbank: Hungry Puffs – the no vitamins, no protein, no calorie cereal you should buy