Core has evolved into a broader, brand-centric agency during two years of growth. And so the indie creative agency has rebranded. It is now The Core Agency.
“The last couple of years have seen our client partnerships flourish and we now provide a much broader range of services to some of Australia’s major brands. With more than 20 staff, The Core Agency name better communicates the breadth of that talent and our expertise in delivering creative work that delivers results for brands,” Christian Finucane, co-founder and creative partner at The Core Agency noted.
The agency has made six hires, including three creatives. Dave Glen joins as senior copywriter with partner, Simone Parravicini ,as senior art director. Senior copywriter, Misa McConnell; production director, Deepali Dabral; digital designer, Eve Lau, and account manager, Amy Barnes round out the new hires.
These appointment follow the recent wins of the Australian Nursing & Midwifery Federation and The Fred Hollows Foundation, and a larger scope of work from existing clients QBE Insurance, Sydney Airport Parking and RSVP.
Senior copywriter, Dave Glen, has worked at major agencies, The Campaign Palace, M&C Saatchi, Momentum Worldwide and DDB during his 15 year career. His creative achievements include the digital campaign, 30 Nights of Nookie, for Durex.
His partner, senior art director Simone Parravicini, began his career at Leo Burnett Italy on its two largest clients, McDonalds and P&G. He moved to Sydney in 2008 and worked at The Marketing Store, Droga5 and Momentum Worldwide.
Senior copywriter, Misa McConnell, was lured by The Core Agency from New Zealand, where she had worked at top creative agencies, Colenso BBDO and DDB, on award-winning campaigns for McDonald’s, Visa and Vodafone.
Deepali Dabral has led production departments at agencies in Australia, Singapore, Hong Kong and China, including Clemenger BBDO, Ogilvy and Bite/Text100, on major global brands across automotive, logistics, luxury goods and FMCG.
Eve Lau joins the agency as digital designer from Woolworths, where she worked in its in-house creative studio on Dan Murphy’s, CellarMasters and the New Zealand Wine Society.
Account manager, Amy Barnes, will join the agency’s team working with QBE Insurance. Before coming to Australia she was working in the UK on brands including Samsung, Speedo and Asda.
Jon Skinner, co-founder and creative partner commented, “The Core Agency continues to attract ambitious brands, plus the results we’re achieving with our existing partners has led to them broadening our remit. So, we’re in the fortunate position to expand our team with a gang of super talented people who will help our clients and the agency continue to grow.”
The string of recent new appointments follows the promotion of Jane Callister to managing director in February.
l-r: Misa McConnell, Amy Barnes, Eve Law, Dave Glen, Deepali Dabral, Simon Parravicini.