By now, Australians know that “Nobody beats Dan Murphy’s”. Its price promise has helped the chain to become the leaders of Australia’s liquor industry. A new campaign by Thinkerbell gives Australians a trifecta reasons to trust Dan Murphy’s, the best price, range and service. And makes them personal.
Three commercials tug at heartstrings as the brand looks to evolve with changing Australian tastes. The campaign highlights the many human truths behind the drinks we choose to drink. From picking the perfect bottle for a mate who’s not really that good a mate, to a little something for the person who’s given you everything.
Maija Bell, head of brand and experience, Dan Murphy’s, stated, “Our brand has always been anchored in offering the lowest prices, the largest range, and the best service. This magic combination ensures that Dan’s customers never have to compromise. As the customer is at the heart of everything we do, it was important to find a platform that allows us to be present in more relatable social occasions for our customers.”
“Nobody Beats has existed within the DNA of Dan’s for decades, but it’s always been about price,” added Tom Wenborn, executive creative tinker at Thinkerbell. “This project was really about digging into what Nobody Beats really means and elevating it to the platform level where it belongs.”
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