Ideas for Christmas gifts are always welcome. Especially when you’re forgotten to buy one. And then there’s entertaining – what to serve? How about a crack team that corrects your alcohol gift-giving or entertaining boo-boos if you make them and delivers the perfect thing right on time. There’s a little hyperbole in Thinkerbell’s story for Dan Murphy’s. The retailer doesn’t have a squad that performs military-style manoeuvres, but it does provide advice and it does deliver.
Dan Murphy’s Holidays Handled campaign delivers this practical information in a very entertaining way.
Utadi Murphy, head of marketing and loyalty at Dan Murphy’s, commented, “This year we were looking for a platform that would create an emotional connection with Dan’s, as well as allow us to showcase our knowledge, value our quick, flexible delivery. Ultimately, giving customers a reason to think of us for their Christmas gifting & entertaining needs through discovery of our market leading range, whilst trying to raise a bit of a smile and bring some Xmas ‘tingles’ in what’s been a really tough year for all Australians. No mean feat but we think our Holidays Handled platform delivers on all levels.”
Tom Wenborn, executive creative tinker at Thinkerbell, added, “We’ve thoroughly enjoyed working with the Dan Murphy’s team to bring to life Holiday’s Handled. We hope everyone can spend more time relaxing with family and friends, instead of worrying about which Pinot Gris goes best with overcooked turkey.”
The Holidays Handled is running nationally across TV, digital, radio, out of home, social and in-store.
Credits:
Agency: Thinkerbell
Creative Tinker: Cale Berry
Chief Thinker: Adam Ferrier
Head Production Tinker: Di Nash
Lead Thinker: Gideon Nedas
Head Thinker: Nick Bennett
Creative Tinker: Elsa Caruso
Head Brand Thinker: Dom Counahan –
Lead Design Tinker: Marcus Byrne
Executive Creative Tinker: Tom Wenborn
General Manager: Jaime Morgan
Chief Creative Tinker: Jim Ingram
Production Company: The Producers
Director: Mitch Kennedy
Music: Ack Music
Sound: Bang Bang Studios
Post Production: Post Lounge
Client: Dan Murphy’s
Head of Marketing and Loyalty: Utadi Murphy
Head of Brand: Monique Holmes
Marketing Manager, Brand: Sarah Tencer
