Hahn continues to build its association with social sport in Thinkerbell’s new brand work. The new edition to Hahn’s How Good platform, this work explores the idea that when you’re in good company and there’s beer involved there’s no such thing as losing, only degrees of winning.
“Hahn is great tasting and low in carbs so bringing that ‘can’t lose’ attitude into our film narrative made a lot of sense. Hahn brings social sport and beer closer together and highlights that regardless of the outcome on the green, when there’s a Hahn at the end of it, everyone’s a winner,” stated Sammy Russo, Hahn marketing manager at Lion Australia.
Thinkerbell chief creative tinker, Paul Swann, added, “The end of a round of golf is the perfect opportunity to enjoy some banter over a beer. The spot nods to the new generation of golfers, brought to life through a vibrant visual treatment.”
The new work leads with a 30-second TVC, using human humour underlined by Sam & Dave’s classic hit, Hold On, I’m Comin’. It directed by Revolver’s Leilani Croucher.
The full campaign covers TV, cinema and online video, supported by OOH and social.

Credits
Client: Lion
Creative, Earned: Thinkerbell
Media Agency: UM
Production Company: Revolver
Director: Leilani Croucher
Post Production: The Editors & Otis Studios
