If top creative people can’t get excited by top work, then the industry is doomed. “I wish I’d done that,” should mature to become “I’m going to do something better.” And that’s how even better work gets done. These top three made Ikon ECD, Rob Martin-Murphy excited.
Rob Martin-Murphy
Here’s what he says about them:
This month, it seems fast food is actually good for you.
And it’s even better when you wash it down with a snifter of London’s finest.
Burger King: Burn That Ad.
Could this be the best use of AR by a fast food brand? It enables you to burn Burger King’s competitor’s ads down to unlock a coupon for a free burger. Why, yes, I think it just might be. This campaign for Burger King in Brazil gives me further reason to believe that the agency and marketing team just sit around all day and think of the most fun they could have with advertising – then get those ideas made. Sounds simple, but it’s why the BK brand has been on fire for years.
[by David Sao Paulo]
KFC: Chicken Town
If imitation is the sincerest form of flattery that mediocrity can pay to greatness, then Oscar Wilde must have loved chicken. Kentucky Fried, no less. Post-FCK, the Colonel is back proclaiming his Colonel-ness in a drive-by stare down of every other weak-winged pretender who dared to introduce bird and breadcrumb to deep fryer. The TV is good, but the OOH or press, is even better. The A to Z of KFC cease and desist letters in waiting. Confident, clever and deliciously observed. Another zinger for the brand in the UK.
[by Mother London]
Sipsmith Gin: We Make Gin, Not Compromises
Gin, gin, gin, gin, everybody loves gin… (apologies to The Goodies. And apologies to anyone who has no idea who The Goodies are, or the fact that they wrote a song about string, to which my opening sentence pays homage). Glad we cleared that up. And speaking of clear things, Sipsmith Gin has channelled a stop frame anthropomorphic swan, ahem, that’s Mr. Swan to you and me, to extol the virtues of their mother’s ruin. Part-Swan, Part-Alan Partridge, he is a charmingly flawed spokesperson. The ideal accompaniment to the overall charm and craft of the spot. In a world of gin brands that take themselves far too seriously, this is just the tonic.
by [Ogilvy UK]
