Escaping the internet is a traveller’s dream. But dreams can jar with real life in a foreign country. No internet can easily be a traveller’s downfall. Uncharted Studio makes this painful reality apparent in a humorous campaign for eSim provider, Airalo.

The campaign, Pack the Internet, launched in Europe in June. Now it has extended to Australia and New Zealand.

The creative was built with real travel fears the agency identified, including a couple who board the wrong bus, and another who can’t escape a nightmare hotel – all misadventures that could be avoided by installing an eSIM from Airalo.

“Every moment of vacation is precious,” said Shelly Pearce, chief growth officer at Airalo. “Airalo relieves the anxiety of being disconnected and empowers travellers to stay confidently connected, wherever they go, with instant, app-based access to mobile data in over 200 countries.

“Travel can be stressful enough – unreliable connectivity shouldn’t be another obstacle. Our goal is to make ‘Pack the Internet’ as much a part of your travel prep as booking flights or finding your passport.”

Credits:

Creative Agency: Uncharted 
CCO: Laura Jordan Bambach
Creative Team: Natasha Tirtabrata & Moza Afriza
Creative Director: Remco Graham
Designer: Jim Bletsas
Senior Producer: Jennifer Gillen
CSO: Fern Miller  
CEO: Hattie Matthews 

Production Company: Biscuit Filmworks: 
Director: Florence Poppy Deary
Producer: Marija Djikic
Executive Producer: Hanna Bayatti
Managing Director: Rupert Reynolds-Maclean 
DoP: Matthew Emvin Taylor Production 
Designer: Damjan Paranosic  

Editing: Shift Post 
Editor: Adam Buckmaster

Post-Production: Electric Theatre Collective
Sound Design: 750mph  
Sound Designer: Giselle Hall
Music: Ife Oladigbolu