Unilever’s instant noodle brand, Pot Noodle, launched a sachet range called Lost the Pot a few months ago. There was a problem. People hated the product and were not shy about telling social media.
Unilever then did something that major companies very, very rarely do. It admitted that its product was crap. (Perhaps Carlsberg gave it courage by example?)
Unilever’s in-house team, U-Studio, posted its mea culpa online and in social media, apologising for its “gross flavour mismanagement” and announcing the resignation of fictional head of flavour, Steve Papillae.
Fare thee well, Steve. Now accepting applications for new Head of Flavour. Apply within. pic.twitter.com/EF9p5IhyKA
— Pot Noodle (@PotNoodle) July 27, 2022
It has begun a social media search to find a new head of flavour, inviting people to send their applications and will offer free coupons to drive taste testing.
Social media has already changed its tune about the product:
