Chaotic humour and wild visuals continue to be agencies’ go-to to reach Gen Z. VCCP and ready-to-drink flavoured milk brand, Müller FRijj, add to the madness of their campaign, Embrace the URjj, that last year featured billboards with Müller FRijj bottle-shaped holes in the … Continue reading VCCP: Müller FRijj burst spoofs serious influencer content to delight Gen Z