Venables Bell + Partners and Opendoor, e-commerce platform for residential real estate, have kickstarted 2023 with a new campaign, This Is A Door, that invites people to seize every opportunity that life throws at them without letting the traditional real estate process (which can be incredibly stressful and overwhelming) hold them back.
The new video series builds upon the brand’s Be Open brand platform, that launched last summer. It presents opportunities as doors, some surprising and so many around us, that can be opened to a new chapter or transition in life. The series highlights all the surprising forms that life’s doors can take and how Opendoor makes it easier to step through them.
There are three TVCs running in the US:
…supported by social and digital spots:
plus Balloon, Military, Pool, Doggy, Pages and College.
Credits
Client: Opendoor
VP of Marketing: David Corns
Senior Director, Head of Marketing Strategy: Allie Cote
Director, Head of Marketing Content: Lauren West
Marketing Lead, Brand Content: Tirza DiOro
Senior Marketing Manager, Media & Content: Scarlett Winningham
Senior Marketing Lead, Brand Media: Nicole Arena
Senior Marketing Manager, Brand Media: Stefanie Yan
Agency: Venables Bell + Partners
Founder & Chairman Paul Venables:
Chief Creative Officer: Will McGinness
Group Creative Directors: Matt Keats & Matt Miller
Art Director: Diego Zelaya
Copywriter: Michael Ng
Head of Integrated Production: Hilary Coate
Producer: Ben Evangelista
Group Brand Director: Kristin Obi
Production Company: Taproom Studios
Director: Scott Pommier
Director of Photography: Scott Pommier
Senior Producer: Greg Speck
Line Producer: Alun Lee
Production Manager: Annie Leung
Assistant Director: Ryan Ramos
Production Designers: Kendall & Meagan Faeth
Casting Director: Toby Lawless
Editor: Paul Coutu
MCR Operations Manager: Jeff Saunders
Associate Manager, Production & Post Operations: Madeline Fox
Post-Producer: Betsy Beale
Production Coordinator: Nicole Landau
Flame Artist: Matt Trvian
Motion Graphics Animators: Titus Byron, Jason Bridges, Cody Courmier & Aaron Sather
Post-Production: Pariah
VFX Supervisor: Steven Wolff
Producer: Gladys Bernadac
Music: Stare Crazy
Composer: Adrian Sergovich
Publisher: Stare Crazy
Colour & Grade: The Mill Chicago
Colourist: Kris Smale
Colour Producer: Nubia Lima
Sound: One Union
Engineers: Matt Wood & Joaby Deal
Executive Producer: Michael Swarce
