The holiday season is NOT prime time for real estate agencies. People have other things on their mind than buying a new home. Right now, Thanksgiving is one of those other things. So Venables Bell + Partners has inserted Opendoor into Thanksgiving thinking.

The campaign, that defies classic real estate offer advertising, also defies classic retail advertising design. It’s inventive and beautiful. The idea is built around the traditional dish, the turducken, that often takes centre stage at Thanksgiving celebrations, to present Opendoors trio of offers.

“It’s the holidays. It’s three great things in one. The idea practically wrote itself. Kudos to Opendoor for not taking themselves too seriously, seeing the potential immediately, and encouraging us, as always, to have fun with it,” stated Byron Del Rosario and Matt Keats, VB+P group creative directors.

“Thanksgiving is a time for family and celebration, not stress or hassle. Like the turducken, a trio of flavours in one, Opendoor empowers home sellers by combining an all cash offer, the option to list with Opendoor, and a certain sale to make home selling as enjoyable as a holiday feast. As we encourage homeowners to take action during these winter months, often thought of as ‘off-season’, we want them to know it’s a great time to sell, with options that make it easy to take the house off their plate and enjoy the most festive of holidays,” stated David Corns, Opendoor chief marketing officer.