Cybercrime is soaring and yet too many people still very simple passwords. According to Cybernews the five most common passwords in 2023 are 123456, 123456789, qwerty, password and 12345. Easy to remember – but also easy to hack.

Passwords don’t need to be too complex. They DO need to be long – like a passphrase, a password made of several words.  

Barilla has turned World Password Day into a PSA-meets-brand campaign. It has invited people to use their favourite pasta dishes as passphrases. Here are some examples of safer “passtawords”:

Credits:

Advertising Agency: We Are Social, Milan
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Stefano Cucinotta, Andrea Fumagalli
Creative Supervisor: Alberto Mora
Senior Art Director: Camillo Addis
Editorial Director: Giuseppe Schiavone
Editor: Carlotta Missaglia
Writer: Francesca Stelluti
Head of Client Services: Miguel Lima
Senior Account Director: Paola Tonetti
Senior Account Executive: Francesca Rutigliano
Account Manager: Nicole Mattuzzi
Account Executive: Andrea Gori