W+K: And now for something completely ridiculous

Australia’s top two budget department chains, Kmart and Target are still slogging out using the almost identical ads, that Kmart’s agency, BWM (now BWM Dentsu) dreamed up three years ago. Kmart’s Bom Bom Bom ad reinvented Kmart in 2013. And … Continue reading W+K: And now for something completely ridiculous