Fanta’s Monster Mansion returns to YouTube this Halloween. The unreality show by Wunderman Thompson Brazil as part of WPP Open X, sets out to find out how much fear its participants can take and give viewers the thrill of watching their terror.
Six fearless influencers and content creators from all over Latin America discover their fear limits on an adventure at the haunted mansion from the enigmatic Dr Morgana Caligari. They face a series of challenges, traps and enigmas while they work as a team to unveil mysteries and find the six hidden keys that will allow them to escape from the mansion. Dr Morgana Caligari returns as the show hostess, keeping her face hidden and only revealing her mysterious voice as she interacts with the cast members. During the transmission, viewers had the opportunity to interact, leaving comments and reacting to the content directly on YouTube.
“Halloween is the perfect period for people who have a playful spirit, just like Fanta. And the best way to connect to people is through fun and memorable experiences. This is why, for the third consecutive year, Fanta is bringing new and fun experiences. Our goal as a brand is to encourage people’s young spirit, so that our lives and the snack time can be more colourful, delicious and fun,” stated Claudia Navarro, vice-president of marketing for Latin America at the Coca-Cola Company.
The Halloween fun features Ali Izquierdo and Luis Méndez, from Mexico; Blogueirinha and PKllipe, from Brazil; Benja Berum, from Chile; and Victoria Dallier, from Peru. These brave people were selected for their affinity to the brand and their relevance with Fanta’s public of interest. The selection considered a diversity of nationalities, native languages and areas of expertise, such as lifestyle, gaming, music and fashion, as well as their influence in social media, including YouTube, TikTok and Instagram.
The competition is divided into four thrilling episodes with up to 15 minutes each, with a new release every week, starting with a teaser. The first episode aired on October 10, the thrilling finale on October 31. Fanta Monster Mansion was available in 15 Latin American countries, including the Bahamas, Belize, Brazil, Bolivia, Chile, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Paraguay, Peru, Trinidad and Tobago, and Uruguay. The episodes were streamed on Fanta’s official YouTube channel, with content in Brazilian Portuguese and Spanish and subtitles in English.
Watch the trailer:
