Beyoncé in underwear is going to attract attention. The bid for attention was created by TBWA\Chiat\Day LA for Levi’s, continuing the brand’s push to regain its fashion cred. The campaign, Reiimagine, will reinterpret several of the brand’s mostr famous advertisements. … Continue reading TBWA\Chiat\Day LA: Beyoncé in underwear puts Levi’s at the centre of fashion attention