Loneliness is common theme in holiday advertising. So are caring and generosity. TBWA\Neboko has bundled these three powerful players into a wonderful tearjerker for Dutch State Lottery (Staatsloterij). A man’s cuckoo represents loneliness. The caring and generosity that make holiday … Continue reading TBWA\Neboko: Dutch State Lottery notes (beautifully) that generosity doesn’t have to cost much