Humans have been telling stories for millennia to either celebrate or change culture. Despite all the newer, often wildly inventive ways for brands to do this, telling simple stories still pack a punch. This one especially. Never mind that it’s been told before. So have all the world’s great stories.
It’s by 360i for Oreo and LGTBQ+ organisation, FPLAG, and it’s about LGBTQ+ acceptance, the story of a dad and his gay daughter. Oreo has been a vocal advocate of gay acceptance since 2012 when it launched a simple social post featuring the Oreo Pride Cookie cookie, filled with rainbow coloured crème.
https://youtu.be/EpfLklSG2dQ
Oreo and 360i integrated diversity into the production as much as possible from actors playing Jo and Amy – a real-life couple – to the DOP – transgender cinematographer, Bianca Cline.
The new film builds on Oreo’s Proud Parent platform, which it has developed in a partnership with the US’ oldest LGBTQ+ ally organisation, PFLAG. It is supported by digital billboards celebrating proud moms and dads of LGBTQ+ individuals and limited-edition #ProudParent Oreo packs, featuring cookies with a rainbow of creme colours. 10,000 packs of the cookies will be given away to fans following @Oreo who share a photo of what allyship means to them on Twitter or Instagram using the hashtags, #ProudParent and #Giveway.
Credits
Clients: Mondelez (Oreo) & PFLAG National
Agency: 360i
Chief Creative Officer: Menno Kluin
Executive Creative Directors: Piper Hickman & Michael Schachtner
Associate Creative Directors: Jenna Zink & Michael Palma
Art Director: Kushal Birari
Junior Copywriter: Lee Koppel
Design Director: Brian Gartside
Senior Designer: Sophia Delplato
Junior Designer: Luis Valencia
Associate Content Director-Motion Designer: Kelly Bray
Head Of Production: Carissa Ranelycke
Executive Producer: Carly Salaman
Associate Producer: Jessica Ryle
Chief Strategy Officer: Raig Adolfo
Strategy Director: Maggie Walsh
Associate Strategist: Michael Lavallee
VP Social & Influencer: Kristin Maverick
Senior Social Strategist: Eden Lipke
Social Strategist: Sage Stargrove
Social Marketing Manager: Dahlia Dandashi
Production Company: Sanctuary Films
Director: Cole Webley
Founder & Executive Producer:
Line Producer: Lee Chris Cho
Dop: Bianca Cline
Production Designer: Jonas Sappington
Post Production: PS260
Editor: Mah Ferraz
Assistant Editor: Caroline Yost
Exec Producer: Rana Martin
Sr. Producer: Evann Payne
VFX & Flame: Margaret Yang
Flame Assistant: Anthony Augusta
Finishing Producer: Natalie Raffaele
Music: Found Objects
Executive Creative Directors: Trevor Gureckis & Jay Wadley
Creative Director: Ben Marshall
Composer: Adam Weiss
Exec Producers: Jennie Armon & Matt Nelson
Producer: Nick Chomowicz
Music Coordinator: Agatha Lee
Audio Post: Screaming Penguin
Mixer: Rob Fielack
Colour: MPC
ColoUrist: Ricky Gausis
