Who's doing what in the world of commercial creativity.
Rebellious, defiant, empowered. Deutsche Telekom inspires Gen Z to reclaim their agency and personal identity in an age of constant content overwhelm and online expectations in a gutsy campaign, Not a Passenger, by INGO. Wet Leg …
It was June and DEPT® delivered, We The Believers, for Betfred, a hugely emotive anthem to the optimism, rituals, and unwavering confidence that define football fandom in the UK ahead of the biggest tournament of …
Not the usual reality show promo, but you wouldn’t expect less from 4Creative. Channel 4’s in-house agency has created three comedic films to promote new show, Apocalypse, launching in September, that explores how 16 ordinary …
Four Audi e-tron cars have developed wicked personalities, evading security in a coordinated mission to get onto the Silverstone racetrack. BBH London’s 90-seconds of suspense and mischief draws attention to Audi features and separates the …
Following a series of back-to-school videos for Mac by TBWA\Media Arts Lab with winning Gen Z understanding, Apple Creator Studio has teamed up with British electronic group, Jungle, to wow young hearts and minds in …
When your pickup is famous for surviving polar expeditions and Top Gear demolition tests, you don't need another ad boasting about how tough it is. The Toyota Hilux, Europe’s most indestructible pickup, has a sense of humour …
Uncommon New York and Spotify are turning real users’ playlists into headlines. The OOH series, Playlist It, is running across NYC, Miami and Los Angeles, strategically placing the playlist headlines in places that give them …
American comedian, Bert Kreischer, aka The Machine, is known for his wild adventures and never wearing never being seen with his chest covered. Mirimar and Mando deodorant removed the rest of his clothes, replaced it …
After a huge World Cup this summer, Paddy Power is recharging fandom fervour again for the incoming UK football season. Of course, that is being done with Paddy Power’s signature wicked wit, this time the …
Liquid Death’s playground of provocative advertising ideas has a new toy, this time with equally left-of-centre advertiser, Garage Beer. The partners have played into the hot topic of AI data centres – where to put …
Asahi Europe & International has appointed Havas as the global creative agency for Peroni Nastro Azzurro, winning the competitive pitch against incumbent, McCann London, adam&eve\TBWA and Leo. Havas already works with Asahi on its other brands, including …
Wellness retreats have sprung up across America – but none like this one. JCPenney and Mischief @ No Fixed Address have launched a parody retreat to “cure” bad shopping habits. At the Retail Rejuvenation retreat …