Who's doing what in the world of commercial creativity.
Endeavour Group has appointed Thinkerbell as its lead brand strategy and creative partner, following a recent review of its creative agency model. "We are thrilled to appoint Thinkerbell to lead brand strategy and creative work for …
Special New Zealand has been appointed the creative agency for Suntory Oceania’s V Energy in Australia and New Zealand, following a competitive pitch process. Special will be responsible for strategy, creative and PR for the brand, …
According to the Cochlear Implant Association of Thailand, 3 out of every 1,000 babies in Thailand are born with hearing loss*. To give them the best chance to live a normal life, they need to …
The neighbourhood surrounding the Vasco da Gama sports court in Recife, Brasil, had fallen into a slump. The court was grey, walls were grey, the houses around it were grey. And disrepair was creeping into …
Insurance advertising has focussed traditionally on protecting against risk. Ocean Life Insurance believes in protection for a more human reason – love. Because before people decide how to protect their future, they first need to …
Burger King talking to Boomers? Unimaginable. Unimaginable for almost any brand. (Magnum, we know your Boomer campaign, Pleasure Residence, was awesome. But that was in 2022.) Burger King France and long-standing agency, Buzzman, have reached out …
When the first IVF baby was born in 1978, IVF was a “strange” new technology. The babies born were considered miracles. Now, in Australia, approximately 1 in 16 babies born every year is conceived through …
Apple’s shot on iPhone ambitions know no bounds. Now TBWA\Media Arts Lab LATAM has shot a series of 14 vertical microdramas in partnership with Televisa, diving into the over-the-top world of telenovelas. Nido de Villanas, directed …
Škoda’s distinctive háček above the Š (that makes a “sh” sound) has become a mnenomic device in Leo UK’s new brand campaign. Šhhhkoda becomes Šhhhmart, Šhhhpacious and Šhhhtylish across TV, OOH, print, social, PR, influencer …
The last brand to attach itself to this year’s World Cup, perhaps? (Or maybe not, the FIFA Women's World Cup in Brazil is just one year away.) Maserati and agency, Migrante, have offered hope to …
If Nike and adidas are about high-performance athleticism and Puma's new campaign is about being everyday sporty, where can Under Armour sit? In a very interesting place called Hotel Armouré, where performance sportswear meets contemporary culture. …
Meta’s new AI tools for advertisers have not been met with universal applause. They are meant to improve the likelihood of being clicked, but they seem to be highlighting that AI creating still has a …