Who's doing what in the world of commercial creativity.
Gigil really is a creative phenomenon, an agency that creates bizarre (and even unfathomable) ads that tend to be mixed with a dash of Filippino culture (past, trending and in this case, mythological) and very …
It has been a busy week for Netflix, which launched two stunts - one in Italy and one in the US and a global campaign this week. Find Publicis Italy campaign here. Here is the larger US …
The traditional way for a food brand to show that its chicken is treated humanely is to show chicken being treated humanely. And that has been done dozens of times. Mother tends not to take …
What makes a horror story scary, says Netflix, is that it could become real. So, to promote its horror content, and remind viewers of the thrill of fear, Publicis Italy and Netflix created a billboard …
“Everyone at some point in their lives has experienced feelings of self-doubt. But levels have now reached a crisis point with nearly 1 in 2 people feel more self-doubt than self-love.” This statement by The …
Dry July in lockdown? The charity push has been given a difficult task in NSW and Victoria this year. Long before lockdowns were imposed in those states, The Idea Shed and Carlton & United Breweries …
Coles and Woolworths are both launched new commercials – both promising to make Australia more sustainable; both with very different approaches. Woolworths is promising to make Australia greener, through its fresh food. Coles is promising …
Woolworths’ new Australian commercial is not going to win any awards for creativity. Its craft, by Sweetshop and director, Campbell Hooper, is its drawcard. The campaign promotes the supermarket’s current and future ambitions to make …
The British Army is making itself the career in which women are absolutely equal. And Karmarama is demonstrating that through the narration of a soldier who explains what it’s like to be a female solider …
Reckitt’s Veja Power Fusion has cleaned the “dirt” off the logo of one of Brazil’s most famous TV channels during a live program. That has to stand out from the crowd. BETC Havas activated the surreal …
Body art has become a way for people to express themselves. Now people with prosthetic limbs can use their prostheses to “stand out, stand proud” too. Thanks to the initiative of junior FCB Inferno creative, …
Mondelez chewing gum, Beldent, has recorded 100,000 voices of a generation. The lyrics of Latin American trap artist, Ecko’s, De Boca en Boca (On Everybody’s Lips) share what an entire generation want to say. It …