Worried about AI assessing your job application? You should be. 42% of job seekers have received identical or near-identical rejection emails from different employers, a sign the same software may be screening out the same …
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Who's doing what in the world of commercial creativity.
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REALMS: Industry leaders, Rhian Mason & Elly Brand, gives brands the key to culture
September 16, 2026
It’s not enough for a brand to be known. Being in the know is a better connection. Rhian Mason and Elly Brand, former leaders at Clemenger, Emotive, M+C Saatchi and McCann, have launched REALMS, an …
BBDO Paris: Why your Volkswagen ages better than you do
September 16, 2026
LED masks. Hyaluronic acid masks. Teeth whitening strips. Micro-needling rollers…for hair. Abs workouts. Mindfulness routines. Super foods…Looking after yourself as the years go by can be quite the challenge. BBDO Paris has used the human …
Life360 Crash Detection: A teenage girl tells the story of her car crash
September 16, 2026
Life360’s commercial for the app’s Crash Detection feature hits hard. Hits hard, not because it uses a nursery rhyme to tell its story, although that is an emotive device. Hits hard because it is narrated …
Hyundai’s new commercial by Innocean USA doesn’t feature a car. The cinematic film, Little Warrior, features a young girl fighting a huge monster in a Roman gladiator setting. It leads the US campaign, Mark of …
McCann New Zealand: Love Flex makes working on a good relationship what young men want to brag about
September 15, 2026
Young people flex all kinds of things. What if working on love became the biggest flex of all? That idea has become a campaign by McCann New Zealand and OMD for The Ministry of Social …
Foolish: Domino’s has fun with foldable being the new thing
September 15, 2026
Last week, Apple unveiled its new foldable phone. An innovation that didn’t go unnoticed at Domino’s. Because Domino’s Pizza knows a thing or two about foldables. Domino's was foldable before it was a feature. For years, …
The world’s greatest ads are coming to Australia (watch them all)
September 15, 2026
Forget skipping the ads - Sydney is about to spend an entire night watching nothing but. The Alliance Française de Sydney is bringing the French cult event, La Nuit de l’Advertising, known internationally as The …
Broken Heart Love Affair & White Ribbon develop a cure for the surging illness affecting young men
September 15, 2026
More and more, algorithms are teaching young boys about what it means to be a man. And these can lead young men down harmful and sometimes extreme online pathways. White Ribbon, the world’s largest movement engaging …
adam&eve\TBWA: McVitie’s revels in its role as the social glue helping to bind Brits together
September 15, 2026
An anthem that unites Britain. That’s a big call for a biscuit brand, but McVitie’s has pulled it off. adam&eve\TBWA has brought together three of McVitie’s most famous brands in a campaign packed full of …
No Notes Productions: Zoom can even get its own destruction done
September 15, 2026
The meteoric rise of Zoom from obscurity to monopolising video conferencing during Covid has waned to a 28-56% market share across the world, with two strong rivals, Microsoft Teams and Google Meet. Now it’s a “household …
Thingy & Thingy®: Vivobarefoot champions getting weird more
September 15, 2026
What can you do to make a shoe brand ad interesting? Creative agency, Thingy & Thingy®, and production company, DROOL, made Vivobarefoot’s ad weird. The UK and US campaign, Weird More, features talking snails and …