"In a world where nearly half of gamers are women, yet few reach the pro level, visibility is more than representation—it’s a call to action. Sky Broadband's The Forty-Seven % campaign and squad photo are …
"In a world where nearly half of gamers are women, yet few reach the pro level, visibility is more than representation—it’s a call to action. Sky Broadband's The Forty-Seven % campaign and squad photo are …
Christmas gift buying has crept quietly into November. That has made Halloween a clever campaign period. The night of spooky fun and mischief also allows brands – and their agencies – to entice people with …
John Lewis’ new direction with Saatchi & Saatchi, Give Knowingly, has launched its second campaign, celebrating the wisdom and wise choices of its customers, as they search for the perfect Christmas gift (and reinforce John …
Halloween is scary and this year it coincides with a frightening election in the US. But, even more terrifying, abortion rights are in peril in in the US and abortion access is even being challenged …
Burger King isn’t entrenched in fast food culture Belgium yet. It’s the new kid on the block, having launched only in 2017. But it intends to be the star of fantasy football this season and …
Halloween has brought a new kind of existential horror to the UK this year. The Kraken Rum and creative agency, Cow, have opened what could be the world’s most dangerous art gallery. The temporary exhibition …
Even AI has got into Halloween mischief this year. Nosferaboo has arrived to bring Halloween spookiness to life. The digital AI tool by Jung von Matt Creators, the JvM agency specializing in AI, creates amazing costumes, …
Streaming doesn't want you to sleep. Online streaming platforms see sleep as their biggest competitor. It's a basic human need, but in the attention economy, where you can cash in by dominating eyeballs, everything is …
Make-up adverts can be dreary with their overused “ideas”. TBWA\Chiat\Day LA and Sephora have taken a dramatically different route to engaging customers, calling on the signature wit of director, Taika Waititi, for their holiday campaign. …
Special Australia did it. So did Gut, BBH and Mother. Now London agency, Pablo – the “humble, ego free advertising agency” - is taking on the rigours of opening an agency in New York, the city …
Santa gets an edgy rock-n-roll uplift and the power to turn boys into men. His secret power? Old Spice. The brand has stolen you-know-who’s thunder this Christmas as the gift that creates a boy’s entry …
TK Maxx’ charity Christmas commercial is adorable. Wieden + Kennedy London is bringing TK Maxx' 2023 Festive Farm TX Maxx commercial back to screens this year for The Kings’ Trust (formerly The Prince’s Trust). The …
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