Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the …
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Who's doing what in the world of commercial creativity.
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Ice cream is for summery sunshine? Maybe, but McDonald’s McFlurry, Sundae and Millkshake are about how you feel in the moment. Any moment. When you have something to celebrate. When you need a little comfort. …
DUDE Milan: Heinz saves the sofa from its new sauces
July 7, 2026
Whether it's fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It's on the sofa - slouching, reclining, possibly completely horizontal. …
A road safety commercial without a disaster scene. That stands out. Instead, the work by Leith for the Scottish Government, presents the road as snake – and as the film’s narrator, directing the rider directly. …
Spotify animates desire
July 6, 2026
What would you do for tickets to see your favourite music artist? Sell your hair? Sell your soul? Spotify is heightening that “want” with an animated commercial for Reserved, its new service that rewards eligible Spotify …
Halo: Pick n Pay travels the world to solve the global mystery, what do they feed the Springboks
July 4, 2026
Johannesburg agency, Halo’s, campaign for grocery chain, Pick n Pay, doesn’t solve the global mystery of the Springbok’s immense size and power. It does better. It invites South Africans to eat like them. Pick n …
VaynerMedia & MUG Root Beer: Nice, Nice Baby!!
July 4, 2026
Who thought that Vanilla Ice could still have a place in pop culture twenty-six years later? Two years ago, Special & Export Ice did (see below) with an absurd call back service to remind people …
Love women soaps? Never mind, women do. And that’s the audience for Opill. This campaign isn't Sex & the City but catch attention and Opill will hold it. Opill is America’s first and only over-the-counter …
Polymarket gets the world asking questions
July 4, 2026
No prizes for guessing the target market for this World Cup campaign for Polymarket, the predictions platform in which users trade shares [read: bet] on the future outcomes of real events. Questions Are Everything has a fashion …
Rainbow Lobster’s 600K Network: Beyond the Cannes Grand Prix for Good & Dan Wieden Titanium Lion wins
July 3, 2026
600K Network by Rainbow Lobster, winner of both the Grand Prix for Good and the Dan Wieden Titanium Lion at Cannes Lions this year, exemplifies the creative collective’s belief that creativity can do more than …
Saatchi & Saatchi NZ & Doc Edge Festival: Swap your screen time for screen time discounts
July 3, 2026
An algorithm telling you what to watch? F#&K the Algorithm. Saatchi & Saatchi NZ, together with Publicis Production ANZ, are challenging the power of algorithms in a campaign for the 2026 Oscar-qualifying Doc Edge Festival, …
Flower Shop: Cristiano Ronaldo becomes living proof of Whoop’s power to aid performance
July 3, 2026
WHOOP, the performance monitoring brand, Whoop, has enlisted a powerful ally. Its new campaign created by indie agency, Flower Shop, features Cristiano Ronaldo, the first player to score in six World Cups. The campaign, In …