I’ll have what they’re having. It’s such a human desire. And it’s the idea behind Ogilvy’s campaign for the Chicago International Film Festival (CIFF) 2026, that begins on October 14. Cinema in Real Life presents the …
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KFC’s pickle obsession knows no bounds. In the UK, KFC created the Pickle Puffer, a transparent jacket filled with real pickles and brine that made headlines around the world. In Australia, KFC launched Picklecore where …
On Jack White’s official concert poster, players race around record grooves to get White and his band to the stage before showtime. The poster is a playable board game, designed by US graphic artist, designer, …
BBDO Guerrero & IKEA: Moving on? Start one piece at a time
October 9, 2026
BBDO Guerrero first work for IKEA Philippines captures its audience with a universally relatable story that taps into local culture, the Filippino habit of building life and home one step at a time. The campaign, …
kids the agency: Chipotle records in Abbey Road Studios using only vegetable instruments
October 9, 2026
You can tell people (forever) that your fast food is made with fresh ingredients. But show them in a weird and wonderful way and it will sink in. kids the agency and Chipotle have recorded a …
The wellness retreat trend seduces with its promise of restorative calm and revitalising therapies. Outdoor brand, Mammut, is having none of that comfort. Its Unwellness Retreat takes the wellness trend in an entirely different direction. The …
Mental health is no longer an awareness issue, but helping people to reach out when life feels heavy remains a challenge. This Mental Health Month, Pepsico Australia and Doritos are continuing their partnership with leading …
M+C Saatchi: CommSec’s flock of seagulls humour makes it clear who would-be share traders can trust
October 9, 2026
M+C Saatchi’s final campaign, relaunching CommBank’s investment brokerage service, CommSec, is a worthy swansong, its satirical humour smart and pointy. The platform, Invest Smarter, leads with a 30-second spot that mocks the hype around share …
Sports sponsorship advertising can get lost in the ad crowd. There’s a lot of sameness. Not in this Egyptian campaign. Cairo agency, Mention, part of Influence Group, has used the power of everyday comedy to …
New entertainment company, ENTER, intends to make brands the great entertainers of our time
October 8, 2026
Chris Russell and Shea Bennett believe that brands are the great entertainers of our time. If that is optimistic, they’ve launched an entertainment company to make it true. Chris Russell, previously Sony Music, Universal and Octagon, …
VCCP: Sour Patch Kids wreak OOH mischief across the UK
October 8, 2026
Sour Patch Kids are Not As Sweet As They Look. In fact, they’re downright wicked. VCCP is underlining the appeal of the lollies, that look sweet and innocent but pack an unexpectedly sour punch, by …
Wildstone founder, Damian Cox, launches children’s cancer fundraiser following his own cancer diagnosis
October 8, 2026
Damian Cox, Global CEO and Founder of Wildstone, the world’s largest owner of outdoor media assets, has launched a £10,000 fundraising campaign for Children with Cancer UK after being diagnosed with testicular cancer. He is …