Who's doing what in the world of commercial creativity.
Even if you haven’t been anticipating a Guinness in the pub all year, you may do after watching Guinness’ Welcome Back spot by AMV BBDO. It’s full of the art of suggestion, and by that …
Internet lag drives people mad, gamers in particular. It’s unpredictable and it takes control of games by messing with what people can see on the screen. New York agency, Madwell, director, Doug Liman and MPC …
Celebrity endorsement ads are a dime a dozen. This one, by TBWA\Chiat\Day NY for Mtn Dew Rise Energy and featuring LeBron James, is a little different and it’s all the more compelling because of it. …
Making a product feature commercial for a small business platform like Xero is not an easy task. Engine Creative has added zany humour and the comedic personality of Rhys Darby to explain how Xero’s products …
The Martin Agency has joined its Interpublic sibling, MullenLowe, to work on the Axe/Lynx brand for Unilever. The agency’s first work gives a fresh feel to the brand, while using the brand’s characteristic swagger and …
72andSunny's very funny, very quirky, very Aussie and very unexpected campaign for Tooheys Extra Dry continues to show how the beer is Proudly Ordinary via Aussie collaborators, this time with Vice and Gocsy. Gocsy is a …
There are formulae for celebrity endorsements and banking ads. There is also a vast number of both. Digital bank, Varo, has a celebrity behind it – NBA star and philanthropist, Russell Westbrook. Westbrook, founder of …
Photoplay Photography has grown again. New additions are vibrant photographer, Sarah Adamson; senior producer, Belinda Blooman; and internationally awarded photographer, Adam Ferguson. Adam Ferguson is known for his intimate, humanistic storytelling spanning portraiture, reportage, and advertising. …
KFC fandom is real. Very real. When KFC Australia offered to host weddings, thousands of people put their hands up. Social media is littered with Colonel Sanders tattoos and KFC fashion experiments. Mother London is …
For so many years, hair removal brands have been telling people to get rid of body hair. All of it. It’s undesirable. You want to be “sleek”. But that’s not the current fashion. So BETC has …
Whirlpool has launched a new washing machine, the Brastemp Shareding Edition. OK, it exists only in name but the idea is wonderful for a Mother’s Day campaign, it builds emotional connection with the brand and …
TBWA\Melbourne’s new commercial for Deakin University is a spoken word poem, a device that connects with young people via the trend of the moment and delivers the emotion that the agency set out to achieve. …