Not so long ago, just a few months in fact, it was not at all easy to write an ad that broaches the subject of masculinity. It seemed as though people were very touchy about …
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BBDO Moscow: Amediateka’s crypt stirs up GOT excitement
April 24, 2019
Game of Thrones has even reached Russia, where viewers are eagerly wondering where the final season is heading. One thing is certain. There will be very many deaths. Russian streaming service, Amediateka, is screening the …
Foodstagramming began as a fun trend. Now it’s an epidemic. According to Bru mineral water, 69% of people foodstagram. 82% of people find it annoying. Social occasions used to be about conversations, about being together. These …
Uncommon: ITV becomes TV that matters
April 23, 2019
Uncommon has a flair for brave advertising. Positioning a TV station as something that shapes culture is brave. Uncommon’s campaign for ITV uses its most popular shows as evidence, not of the broadcaster’s power to …
Buffering happens, especially on mobile devices. Indian video-on-demand platform, ALTBalaji, and Grey India have found a useful purpose for the moments of waiting it causes. They have turned the buffering symbol into a reminder to …
Arcade alleys used to be so much fun with their gawdy colours, pinging noises and wild games. Krispy Kreme has revived the look and feel of classic arcade alleys – virtually, on Instagram. In its …
Enter the Andys
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Go back to Africa is one of the nasty jibes with which racists taunt migrants. According to NetBase’s social listening platform, the phrase is used over 4,500 times a month online. FCB/SIX has repurposed it, …
The 30-second US Kia spot, The New Species of Soul, appears to be a typical car ad. Three versions of the Kia Soul are put through their paces with the usual fast curves and hill …
April 22 is Earth Day. Are people going to thank Mother Earth for giving them life? Are they even going to think about the planet? Unilever beauty brand, Pure Line, and creative and digital agency, …
Ancestry.com finds out that you can’t whitewash history
April 20, 2019
Attention ad creatives. If you are going to step into topical issues, tread carefully. Ads are held to very high standards. Ancestry.com has had to pull an ad in its new series of unfinished stories …
Laundry Service: Michelob Pure Gold creates an ad blocker
April 19, 2019
An ad that encourages people to block ads? That’s exactly what US agency, Laundry Service, has created for Michelob Ultra Pure Gold. The idea, no doubt to attract millennials, celebrates Earth Day (April 22), winning …
Zenith launches a creative campaign for Coors Light
April 19, 2019
Zenith has come up with both the creative idea and the media for Coors Light. The creative idea is a rap battle championship between UK comedians. The main media channel is Channel 4, supported by …