Who's doing what in the world of commercial creativity.
Director, Greg Bray, has a flair for comedy. He has recently made fun of masculinity – and these days, that’s not easy to do without upsetting people. Nor is making advertising to promote a male …
Little bites of reality poke at millennials’ desire to own their own homes while a TV ad tells them how they can with home builder, Metricon. It’s not the world’s most sophisticated idea but it …
One of the fears of learning a language is that you’ll sound “wrong” because of your accent. But Babbel has turned a traditional embarrassment into a badge of honour, making accents an endearing feature in a …
For first time home buyers, the process is hell. Most mortgage providers and most ad agencies don’t talk about that. They fixate on the joys of owning your first home instead. Habito and Uncommon Creative …
It’s a whole new decade but will there be a whole new look or looks? Shutterstock has launched its ninth annual Creative Trends Report. According to Shutterstock, growth in average daily time spent with video increased …
Valentine’s Day is coming up and men are being confronted by a once-a-year version of that relentless question, “What does she want?” While there is little doubt that many will take the road most travelled, …
Spiegel Online was founded in 1994 as an offshoot of German news publication, Der Spiegel. It has become one of the most widely read German-language news websites and has undergone a renovation. It has also …
I think it’s fair to say that when you put Zac Efron into your content you don’t have to work too hard to get attention. NY indie film and content studio, Bindery, has also infused …
I would have passed off Deloitte Digital’s new Suzuki commercial as yet another same-same product feature commercial… …until the glove box began to talk. Silly conversational talk. At that point the spot got interesting. The injection of humour …
Donald Trump upped his Fox Sports Super Bowl buy from a 30-second to a 60-second spot just hours after opponent, Michael Bloomberg, booked a 60-second commercial. Before he announced his candidacy, Bloomberg pledged to spend …
Greenpeace has a long history of producing inventive films designed to shock people into understanding the importance of respecting and protecting the planet on which we live. This time, it was worked with Aardman, the …
“The house is telling us it needs some D-I-Y.” If you haven’t said it, someone you know has. Wieden + Kennedy London has turned the expression into a commercial for find-a-tradesperson service, MyBuilder. Except that …