Who's doing what in the world of commercial creativity.
What a wonderful detour from the expected in streaming service advertising. yes, US creative agency, Walrus, has included the traditional montage of movies clips in its commercial, but it has added incongruent sub-titles. The clips …
In July last year, AMV BBDO and Essity (Libresse & Bodyform) overcame even more women’s taboos in advertising after their brave #BloodNormal and Viva La Vulva campaigns. #wombstories graphically described endometriosis, miscarriage, fertility problems, not …
When you have a seriously important innovation to announce, doing that with humour is the last thing you would think of. Kudos to international collective, Mamapöol, for its campaign to announce Hitachi Finger VeinID in …
A man chases a car all over the city, performing superhuman feats to return a bag to a woman driving a Renault Zoe. Its high-action drama is gripping but for a split second your brain …
Our Revolution has won the pitch to become consumer branding agency for heritage drinks brand, Bickford’s, to tackle key components of its innovation growth. The branding and packaging design agency will be reponsible for brand …
Belgian brand, betFIRST, has added its voice to the online betting advertising noise throughout the world at the moment. Strategically, it is hanging its appeal on the speed of its app. Visually it is also …
Chobani equals Greek yoghurt - at least it has done since the company launched in 2007. It did have a brief foray into dips, which didn’t leave a mark. Now it is working to broaden its scope …
Some jobs are 100% joy and this one by Sweetshop comedy director, Jim Hosking, for TBWA\London and McVitie’s Jaffa Cakes is a perfect example. The message is that Jaffa Cakes flout conventions by being more of …
Rosapark’s Škoda’s delightfully offbeat Škoda’s advertising continues with an epic drama for a tiny feature. In real life, people only “want to kill you” when your door opens onto their car. In Rosapark’s story, they …
The majority of Australians say brands should be acting on big issues according to a study, The Power & The Passion, of 2,000 Australians, led by creative agency, Republic of Everyone; PR and social …
When your brief comes with a built-in celebrity, working around the traditional celeb endorsement campaign is a challenge. Thinkerbell rose to the challenge for its Ladbrokes campaign. Mike Iceberg has arrived in Australia to turn …
When Greenpeace asks you to create a campaign it is understandable that you would dream up a forbidding story. But those are being fed to people in abundance already. Creative strategic agency, Dawn, didn’t want …