Burger King talking to Boomers? Unimaginable. Unimaginable for almost any brand. (Magnum, we know your Boomer campaign, Pleasure Residence, was awesome. But that was in 2022.)
Burger King France and long-standing agency, Buzzman, have reached out to an audience largely ignored by fast food chains. Burger King welcomes Boomers with a witty ode to the ‘80s and ‘90s and its first Boomer meal deal menu.
The hero commercial parodies the cheesy music, visual style and direction of cult TV shows such as Charmed, Beverley Hills 90210, Saved by the Bell and Knight Rider… as well as Boomers.
…and every Boomer King Menu comes with a collectible gift, including Saved by the Bell socks, a Knight Rider T-shirt, a Charmed mug or a Beverly Hills, 90210-branded glass.
The campaign kicked off this week and will run across TV and digital, with 10, 20, and 30-second formats.
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