There’s a new wellness, rest or recovery trend every other minute. It’s complicated. Ironically, it’s a source of pressure – not respite. Dairy Farmers of Ontario (DFO) is encouraging Ontarians to reconnect with a simple …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Special & KFC: Ingvar the scientist, the Secret KFC Box Lab create the super-box, Boxfull
June 22, 2026
It’s a veiled price promo – more chicken, same price. But in Special’s hands that becomes a surreal story about a KFC science lab working to develop boxes capable of holding ridiculous quantities of poultry. The …
Emotive wins THE ICONIC
June 22, 2026
THE ICONIC has appointed independent creative company Emotive as its creative agency, following a competitive pitch. Emotive build on the success of Got You Looking as the business enters its next phase of accelerated growth, leading …
The world is focussed on football. Samsung Electronics Australia has turned that focus onto community football, teaming up with Australian football legend, Archie Thompson, to bring peace to one of the most contested games in …
On June 11, Apple released Dança, its viral AirPods Pro 3 film featuring global Brazilian soccer icon, Vini Jr. In the film, Vini Jr. is dancing to music that only he can hear through his …
It’s the one thing you can’t change. History. Sure, you can change what you do today. You can influence what happens tomorrow. But history? That’s gone. No matter if it’s an uplifting moment. Or a …
Football jerseys are covered in sponsor logos. Even with football fever running high, being noticed is tough. But Boots’ logo is not on a football jersey; it’s on the back of Dan Burn’s neck. The idea …
While ALDI’s competitors make Aussies chase one-off price discounts, ALDI’s “discounts” are just the everyday ALDI price. BMF continues to make this a welcome promise in the newest iteration of its ALDI Prices platform, standing …
Studio Birthplace turns a forest into a football field to invite the world to join Team Forest for WWF
June 21, 2026
A rainforest in Indonesia becomes a vertical football pitch, sending players sprinting across the forest floor, scaling towering tree trunks and traversing the rainforest canopy. The film, Team Forest, by Studio Birthplace for World Wildlife Fund …
300 global jurors have gathered in Cannes to judge this year’s 20,050 Cannes Lions awards entries from 92 countries. Entries are down by 25% on last year’s number of 26,900. The shortlists that have been announced …
M+C Saatchi’s “restructure” continues. Global chief creative officers, Rob Doubal and Laurence Thomson, have departed after two years with the agency in London. They had joined M&C from McCann London after nearly six years as …
FIFA is being hyper-vigilant about its World Cup sponsorship rules. The Santa Clara Levi’s Stadium has been renamed the San Francisco Bay Area Stadium, for example. And people have been hired to tape over the …