How do you prove your team is better than anyone else’s? You don’t. You argue about it. BBH and Paddy Power have built the irreverent humour of somewhat logical argument into a star-studded World Cup …
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Who's doing what in the world of commercial creativity.
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It’s been over-exaggerated and under-discussed for far too long – the nasty reputation young creative get in Adland. Words like ‘impatient’, ‘entitled’, even ‘arrogant’. They want the big opportunity on the big brief with the …
BBDO New York: Reeses love Snickers peanut butter
May 29, 2026
Reeses want you to try Snickers peanut butter. OK, not Reese the brand. A group of people named Reese. BBDO New York has deviated from the classic You’re not you… Snickers formula to present a …
42% of boys aged 11-16 come across content telling them “men shouldn’t show emotions” or “boys need to toughen up” at least a few times a week (according to EE research). So as lead partner of …
Every day on average, one person dies on Quebec roads. Sadly, as a statistic that will shock for a moment and then be forgotten. But LG2, director Oliver Staub, and Nova Film have given it …
Car advertising is crowded, noisy and, far too often, same-same. Brands still cling to the familiar long & winding roads and ECUs of product features. Goodby Silverstein & Partners is having none of that for …
Effies US winners: Grand Effie to Special US. Mischief @ No Fixed Address is Most Effective Agency
May 29, 2026
The Effie US winners were announced at the 2026 Effie Awards US Gala, held in New York City on May 27. The Grand Effie was won Uber Eats and Special US – along with PHD, O …
CICLOPE Asia Pacific: Grands Prix to Good Oil & Hakuhodo Gravity. Production Company OTY: Finch
May 29, 2026
The Winners of the 2026 CICLOPE Asia Pacific Awards, applauding excellence in craft, were celebrated at the first CICLOPE Asia Pacific Festival held in Sydney, at The Rebel Theatre on Thursday, May 28. The Awards …
Natalia Forster launches Voice x Music to support music artists in a sink or swim industry
May 29, 2026
Musicians are being pulled in more directions than ever before. They’re navigating the pressures of constant output, live performance and an industry now shaped by algorithms. This means that maintaining creative identity and mental resilience …
DonerColle Partners has appointed Mariana O’Kelly as its first chief creative officer. She will lead creative direction across Doner and Colle McVoy from June 1, overseeing creative for DonerColle Partners’ portfolio of national brands, including …
Channel 4 & SunLife restore England’s 1966 World Cup win broadcast for Alzheimer’s Society
May 28, 2026
The World Cup has ignited football fandom again and triggered dozens of brand campaigns. This one by Channel 4 with SunLife owns its own podium. Channel 4 has restored the broadcast of England's World …
DoorDash’s animatronic bags began delighting Aussies with their whimsical musings in September last year. The Bags campaign introduced a cast of animatronic delivery bags brought to life through practical puppetry rather than CGI or animation, …