M+C Saatchi has signed heads of terms for a management buyout of its business in Australia and New Zealand with completion expected on October 1 2026. The leadership team led by Dani Bassil (CEO), includes Simon …
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Who's doing what in the world of commercial creativity.
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Goodby Silverstein & Partners: Xfinity stops your mobile phone being “end of the world”
July 22, 2026
Goodby Silverstein & Partners turns to entertaining hyperbole again to make Xfinity the hero that solves mobile’s most annoying problems – breaking your device, huge mobile bills and no wifi. In the new work, they’re …
Droga5 ANZ wins Woolworths creative account
July 22, 2026
Woolworths Group has appointed Droga5 ANZ, part of Accenture Song, as its lead creative agency across Australia and New Zealand. Droga5 ANZ replaces incumbent M+C Saatchi, that chose not to defend the account when it …
The pet category’s growth is a tsunami incorporating the new phenomenon, pet humanisation’, a cultural shift where pet parents project their own lifestyle choices onto their furry best friends. Standards advertising abounds. Thinkerbell did something …
The Newtons Laboratory & Road Safety Institute Panos Mylonas: What would you not want to miss out on?
July 22, 2026
Summer is synonymous with rest. It’s perhaps the only time of year when you can finally slow down, leave daily routines behind, and stretch out by the sea, soaking up the sun on a sunbed …
Group trips are frequent suggestions - that rarely happen. The group trip rarely leaves the group chat, and friends across the US are left with broken promises and unrealised travel dreams. New KAYAK research reveals …
Kevin Wilson, Jr. has added Tinygiant as the production company continues expanding its internationally recognised roster of talent and building its reputation as a creative home for some of the industry's most distinctive directing voices. Wilson …
Austin creative agency, Callen has made nine new hires after a bumper year. The hires span creative, account leadership, and production. The new hires will report to Craig Allen, Mike Davidson, and David Hughes and …
Indie creative agency, Exposure, has released its first major campaign for The Economist, since being appointed as the publication’s creative agency earlier this year, marking the official end of 38 years with AMV BBDO. The …
EE is leading young men by example with a powerful UK-wide DOOH and social campaign following England’s exit from the World Cup at the hands of Argentina. The Saatchi & Saatchi campaign simply states, “You …
Coinbase: A 1910 photoplayer becomes a brilliant metaphor for the current US financial system
July 21, 2026
Simplicity is a remarkable power in advertising, and Coinbase Creative Studio has shown its mastery of that power in its campaign, Your Way Out. The commercial uses a 1910 musical instrument called a photoplayer (a player …
Howatson + Company & Vodafone: Kids won’t answer a parent’s text, so how about a mural?
July 21, 2026
The unanswered text is one of the most universal sources of parental anxiety. When Vodafone did the research, it found that 92% of Australian parents worry when they haven't heard from their child, with almost …