Despite women accounting for 85% purchases (Australian Centre for Business Growth, 2025), under 15% of commercial work in Australia last year was directed by women. It's not a pipeline problem, women make up 22% of …
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Who's doing what in the world of commercial creativity.
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Pia Chaudhuri joins TBWA\Australia as CCO Sydney
September 1, 2026
TBWA\Australia has appointed Pia Chaudhuri as chief creative officer of its Sydney office. Chaudhuri will work alongside group managing director, Blake Crosbie, and newly appointed chief strategy officer, Ben Nilsen. She will also partner closely …
Haven’t You Done Well adds the comedic mastery of director, Daniel Lundh
September 1, 2026
Since Swedish director, Daniel Lundh, switched from agency life, he has established himself as one of the go-to directors for fresh, idiosyncratic, perfectly-observed comedic spots. And now, he has joined Haven’t You Done Well (HYDW) …
Supermassive wins XPENG
September 1, 2026
Supermassive has been appointed by XPENG, the Chinese-born AI-driven automobile company, as its lead strategic and creative agency for Australia and New Zealand, following a competitive multi-agency pitch. Supermassive’s job will be to to accelerate XPENG’s …
INVNT APAC: The power of play lights up Xerocon in London & Denver
September 1, 2026
INVNT’s five-year partnership with Xero has helped transform Xerocon into one of the world's most distinctive B2B experience platforms. In APAC, the global brand storytelling agency has brought together thousands of accountants, bookkeepers, app partners …
Apple is inaugural inductee into The One Club’s Brand Hall of Fame
September 1, 2026
Apple has been selected as the first brand to be inducted into The One Club for Creativity's newly established Brand Hall of Fame, part of the global Creative Hall of Fame. The recognition acknowledges the brand’s 50 years of …
MAD STARS has announced its 2026 winners. Grand Prix of the Year winners TBWA\HAKUHODO won the Grand Prix of the Year in the SOLUTION Group with Radio Time Machine for NICHII GAKKAN Co.. The Solutions Group recognises …
BBDO and Snickers have kept You’re Not You When You’re Hungry current (and popular) for sixteen years with of-the-moment references. Now it’s the age of AI, and Snickers has dived into the humour of generative …
Sunday Gravy & National Tiles: Frank Walker’s annoying voice is even funnier on TV
September 1, 2026
Frank Walker, founder of National Tiles, has a distinctive [read: annoying] voice. After more than four decades of blasting through Australian radios, that voice is part of Aussie culture - and National Tiles' greatest brand …
Richard Shaw becomes Howatson+Company CCO
September 1, 2026
A global search for the agency’s next creative leader has shown the strength of existing talent, with Richard Shaw elevated to CCO at Howatson+Company. “The very best candidate to lead us into the future was already …
404 Innovation Studio & PUCPR: The free, open protocol that protects human thinking in the age of AI
September 1, 2026
Brazilian creative company, 404 Innovation Studio, and private non-profit university, Pontifícia Universidade Católica do Paraná (PUCPR), have launched The Humanitas Code - a free, open protocol designed to protect human judgement inside conversations with artificial …
Droga5 ANZ & Optus: Nonna Maria becomes the unlikely coach of her grandson’s football team
August 31, 2026
The “unlikely coach” movie trope gets a fun twist by Droga5 ANZ to show what Optus connectivity can do. There's always a way presents Optus as the supporter of Aussie’s resilience, positivity and can-do spirit. The …