Who's doing what in the world of commercial creativity.
AI has made it ridiculously easy to make beautiful things. Which raises a slightly uncomfortable question - what happens when making is no longer the hard part? Syed Shuja Hussain has explored that dilemma. Hussain is …
Breast Cancer Foundation NZ’s campaign began with an ambitious goal - zero deaths from breast cancer. Achieving that begins with finding cancer early because it gives women the best chance of successful treatment and survival. …
The fast-food category is obsessed with five-star ratings, so Carl's Jr is celebrating the 1-star review. Well... its competitors’ 1-star reviews. The campaign by TBWA\New Zealand points out that Carl's Jr doesn't need to talk …
Mo, a rideshare driver, recounts to his mate, Tee, an increasingly wild night that started with a pickup delivery and ended with Sydney-based, ARIA award winning R&B singer songwriter, Boy Soda, a snake and a …
How do you make an awareness film about a condition that never looks the same twice? That was the poser handed to DUDE Milan by FightTheStroke, an Italian foundation that supports young stroke survivors, children with …
It’s a sad fact of life that no matter how often people are warned, they still get distracted by their phones when they’re driving. So Cramer-Krasselt (C-K) and WeatherTech came up with a new way …
The hairdresser has a rival. Britain’s gyms, parks and running routes are becoming sanctuaries for honest, unguarded conversations, as more people are lacing up not just to sweat, but to talk. New research from Buxton …
Mother has dived into the game show advert trend with both feet, launching two this month. The agency’s biggest undertaking is Don’t Crack for KFC, a game show that test devotion to chicken, but also …
Lawyers are not usually funny. ARAG is. BarkleyOKRP took the company on a wild ride in May this year, with fan-favourite actress, Kathy Najimy, playing a mischievous fortune teller, in a campaign called Legal Happens. …
Brits were always known as tea drinkers, but the metrics are changing with Gen Z emerging as the generation of new opportunity for Twinings, especially for its Superblends range, that fits in with the current …
Cry if you have to. Neverland has sidelined the tropes of furniture advertising to give UK fitted furniture specialist, Sharps, a heart-winning story that underlines the importance of household furniture – not price, not just …
Sport unites with popular music culture to give the Auckland Warriors’ anthem, Matter of Faith, a new lease of life. One New Zealand has revived the legendary NRL team anthem 25 years after the song …