Who's doing what in the world of commercial creativity.
Mother has dived into the game show advert trend with both feet, launching two this month. The agency’s biggest undertaking is Don’t Crack for KFC, a game show that test devotion to chicken, but also …
Lawyers are not usually funny. ARAG is. BarkleyOKRP took the company on a wild ride in May this year, with fan-favourite actress, Kathy Najimy, playing a mischievous fortune teller, in a campaign called Legal Happens. …
Brits were always known as tea drinkers, but the metrics are changing with Gen Z emerging as the generation of new opportunity for Twinings, especially for its Superblends range, that fits in with the current …
Cry if you have to. Neverland has sidelined the tropes of furniture advertising to give UK fitted furniture specialist, Sharps, a heart-winning story that underlines the importance of household furniture – not price, not just …
Sport unites with popular music culture to give the Auckland Warriors’ anthem, Matter of Faith, a new lease of life. One New Zealand has revived the legendary NRL team anthem 25 years after the song …
Jon Cook, global CEO of VML and CEO of WPP Creative, has decided to leave WPP after 30 years. Cook will remain in his leadership roles through March 2027 to ensure a seamless, collaborative transition. …
adfest turns 30 in 2027, and it’s looking for the next idea that changes everything. adfest 2027, 30&BEYOND, is now open for program proposal submissions until November 30 2026. Those ideas can come from a creative, brand …
When your masterbrand platform idea is Expect Different, you’ve already set a challenge for yourself. The usual spirit ad tropes just won’t cut it. Independent creative agency, Weave, was fine with that. And it also …
Bad litter is a crime, and Tidy Cats is on the case. The cat litter brand has launched the Special Litter Unit (S.L.U.), a three-part crime procedural series starring actor and comedian, Kumail Nanjiani, as the …
Carnival Cruise Line and mad-style leader, Guy Fieri, are taking the fashion industry term, “Cruise Collection”, very, very literally. They’ve created a fashion collection based on the weirdly specific rituals of actual cruisers, turning what people …
“Every brief hides one question: what's the angle nobody else would dare take? We chase it until it surprises, gets talked about, becomes unforgettable, then craft it to thrive well past launch. Obsessive, fast, allergic …
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally important role in shaping the …