Who's doing what in the world of commercial creativity.
Thai cat food brand, Pramy, has been listening to its social channels. Through these came a piece of understanding that triggered the brand’s new campaign by Wolk BKK and Factory01. Cat parents, especially of the many …
Tellia, the AI voice assistant for the farming world, has named paperwork as the enemy of farmers. The campaign is the French start-up’s first, created by agency OKCC, shortly after Tellia announced a US$5m funding …
The Halloween brand madness is well underway and in the UK that includes McDonald’s Spooky Sauce face paints. Leo UK and McDonald’s are giving Halloween a spooky spin with a social-first campaign that turns six McDonald’s …
72andSunny has relocated Firrdaus Yusoff from executive creative director in Singapore to the same role in Sydney. In Singapore, Nikhil Panjwani has been appointed Executive creative director in his place, joining from Ogilvy Singapore, where …
Olga Basha’s trilogy of commercials has concluded. What a shame. The three films break the mould of fashion advertising entirely. The films, directed by Matias & Mathias, now at Epoch Films, are awkwardly, uncomfortably and …
By definition, “emotional baggage” is concealed. A collection of past hurts, stresses and anxieties that response such as “I’m fine” hide from others. Agency, Schbang, for Arditya Birla Education Trust’s mental health service provider, Mpower, …
Aldi Süd is stepping out proudly from its role as the brand of the underprivileged. The campaign, ALDI Kids, by creative agency, Antoni, and Anorak Film director, Marleaux Desiré, doesn’t hide ALDI’s past. It acknowledges …
Summer is coming in Australia – and that means long bag-check queues to enter concerts and sporting events, and wrestling with bags and irritating bag fees at the airport. Ocean Spray Cranberries has come up …
Car brands are very enthusiastic about sharing all their cars’ features. BBH India has made that entertaining by building it into a comedic car heist story for Škoda Auto India. The features don’t sit perfectly …
Dutch ad agency, Yune, the Dutch Railway Sector and 113 Suicide Prevention have produced an disquieting short film. It takes its viewers inside the head of a young man contemplating suicide. His dark thoughts range …
Uncommon Creative Studio New York and 350 Action have erected a life-size statue of Florida governor, Ron DeSantis, with production company m ss ng p eces. It’s melting in the heat; that’s what it was …
Yesterday, after nine years of waiting, Tesla finally unveiled its new Roadster. The highlight: SpaceX thrusters lifting the car off the ground in a cloud of smoke, as spectators looked on from a very safe …