Who's doing what in the world of commercial creativity.
Following a series of back-to-school videos for Mac by TBWA\Media Arts Lab with winning Gen Z understanding, Apple Creator Studio has teamed up with British electronic group, Jungle, to wow young hearts and minds in …
Life gets really complicated when bubs start arriving. Even a simple holiday is an exercise requiring organisational capabilities equal to a military operation. But that’s not what always happens. And DoorDash has stepped in as …
The Chinese Qixi Festival symbolises reunion, telling the ancient romantic myth of two lovers, Niulang (the cowherd) and Zhinü (the weaver girl), who fell in love, married, and had two children before being separated across …
A few weeks ago, Jennifer Coolidge was spotted doing supermarket shopping at Bondi Beach, and then wheeling the bright orange trolley along Campbell Parade. Coolidge’s signature vagueness (including tossing her items across the trolley and …
American comedian, Bert Kreischer, aka The Machine, is known for his wild adventures and never wearing never being seen with his chest covered. Mirimar and Mando deodorant removed the rest of his clothes, replaced it …
Gavin Chimes, chief creative officer and founding team member, of Howatson+Company is set to depart the agency after more than five years, taking a break from the industry before announcing his next move. Chimes joined Howatson+Company …
The self-promo of the decade, perhaps. Without question, compelling evidence of what AI can achieve with human creativity as its master. American Haiku has finished a short film begun sixteen years ago, powered by technologies …
Just when you thought that using AI to make a John Hurt horror film that was abandoned sixteen years ago was a brilliant accidental self-promo, New Zealand studio, Odd Global, trumps it with the Odd …
After a huge World Cup this summer, Paddy Power is recharging fandom fervour again for the incoming UK football season. Of course, that is being done with Paddy Power’s signature wicked wit, this time the …
Liquid Death’s playground of provocative advertising ideas has a new toy, this time with equally left-of-centre advertiser, Garage Beer. The partners have played into the hot topic of AI data centres – where to put …
It must be so easy to fall into the clinical format for OTC pharmaceuticals. So many brands do. McCann London has taken heartburn and indigestion tablet brand, Rennie, into a very different advertising world, giving …
If Apple competitors thought they’d won the advertising war for Gen Z’s love, they’d have to concede that Apple has won the US back-to-school this year. TBWA\Media Arts Lab and Apple have released a series …