Rejection is a gut punch and gut punch rejections are common in agency life. Sometimes they’re right, sometimes they’re wrong. Timidity is an annoying reason. Dubious pre-testing is another. Being rejected for a promotion or …
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Who's doing what in the world of commercial creativity.
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Burger King talking to Boomers? Unimaginable. Unimaginable for almost any brand. (Magnum, we know your Boomer campaign, Pleasure Residence, was awesome. But that was in 2022.) Burger King France and long-standing agency, Buzzman, have reached out …
When the first IVF baby was born in 1978, IVF was a “strange” new technology. The babies born were considered miracles. Now, in Australia, approximately 1 in 16 babies born every year is conceived through …
Little Big Engine: The zombie apocalypse has destroyed civilisation but at least your feet don’t hurt
July 25, 2026
Black humour gives orthopedic shoes from US brand Kuru Footwear attention-grab status and solves orthopedic shoes’ tricky problem of sitting within a category that’s seen as dull and unfashionable. The campaign’s hero commercial, Outbreak, by …
Apple’s shot on iPhone ambitions know no bounds. Now TBWA\Media Arts Lab LATAM has shot a series of 14 vertical microdramas in partnership with Televisa, diving into the over-the-top world of telenovelas. Nido de Villanas, directed …
Leo UK: Škoda spreads Šhhh across the UK
July 25, 2026
Škoda’s distinctive háček above the Š (that makes a “sh” sound) has become a mnenomic device in Leo UK’s new brand campaign. Šhhhkoda becomes Šhhhmart, Šhhhpacious and Šhhhtylish across TV, OOH, print, social, PR, influencer …
Juan Sevilla and Paddy Treacy have been promoted from group creative directors to chief creative officers at Wieden+Kennedy Amsterdam. Sevilla moves to The Netherlands office from Wieden+Kennedy London. Treacy moves from Wieden+Kennedy New York. The …
The last brand to attach itself to this year’s World Cup, perhaps? (Or maybe not, the FIFA Women's World Cup in Brazil is just one year away.) Maserati and agency, Migrante, have offered hope to …
Special US & The Martin Agency: How Hanes became comfortable with risqué (a short history)
July 24, 2026
Comfortable undies. That has been Hanes’ calling card for a long time and previous agency, The Martin Agency, came at it from a wide range of interesting angles. There was the everyman angle in 2019: https://www.thestable.com.au/the-martin-agency-hanes-men-get-comfortable-with-their-bodies/ The men’s …
If Nike and adidas are about high-performance athleticism and Puma's new campaign is about being everyday sporty, where can Under Armour sit? In a very interesting place called Hotel Armouré, where performance sportswear meets contemporary culture. …
Meta makes itself the champion of AI for the people
July 24, 2026
Meta’s new AI tools for advertisers have not been met with universal applause. They are meant to improve the likelihood of being clicked, but they seem to be highlighting that AI creating still has a …
DIRECTV’s humour draws football fans to the one place for football in a campaign featuring football star, Saquon Barkley’s, famous hurdle. That hurdle becomes a humorous metaphor for the unnecessary obstacles football fans now jump …