EXIT has added the emotion, passion and honesty of director Olivia Altavilla’s work. Altavilla is an observer of life, injecting small moments others miss, drawing audiences into her stories with characters that feel real, and …
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Who's doing what in the world of commercial creativity.
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Advertising Council Australia (ACA) has partnered with Time Under Tension, Australia’s first AI experience agency, to launch AI Academy, a new member-only program designed to help agencies keep pace with a rapidly changing market. The eight-week …
Omnicom merges 180 US and adam&eveDDB to form Lola USA
April 30, 2026
Omnicom has united 180 US and adam&eveDDB New York to form Lola USA, a distinct regional arm within a broader micro-network that includes Lola Madrid and Lola\TBWA in Brazil. Originally founded in Madrid, Lola has …
Santander Bank has moved on from competing with The Bank of Antandec and launched its first work with new agency, Publicis Flame, the solution designed for Santander of creative, media, production and data services, co-produced by …
Emotive has launched a production company built for how ideas work today. Because, it says, after a decade of bringing ideas to life, one thing has become clear. The best work happens when the idea …
Vue is inviting cinemagoers to Feel It Forever, reminding them of the power of the big screen experience The new brand film, created by Hijinks and directed by Taika Waititi, is a cinematic love letter …
Good news from WPP at last. A day after the network reported a 4% global decline in revenue and a 7.9% drop in Australia in first quarter 2026 (that’s six consecutive quarters of organic revenue …
VCCP Blue & Müller FRijj: Hello, that’s a T Rex mooing
April 29, 2026
The madness of flavoured milk brand, Müller FRijj, continues. In a world where young men are facing cultural pressures to constantly self-improve and optimise every area of their lives, the brand is offering an alternative …
Iūquire: Pluck’d saves tomato lovers from disappointment
April 29, 2026
Tomato sandwich. Tomato pasta. Tomato salad. It’s not easy to make people look for a fresh tomato by brand. But new US tomato brand, Pluck’d, is determined to conquer that. The Virginia-grown tomato brand is on …
Adrian Lawrence has become global executive creative director of Heckler its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model. Chosen for his deeply considered approach to storytelling, grounded in …
Each spring in the US, lawn care becomes a high-pressure category with most homeowners feeling an expectation to maintain a well-kept yard. At the same time, gardening brands tend to rely on predictable, product-focused messaging. Laughlin …
BETC: Lacoste’s free spirit reconnects to its tennis roots
April 29, 2026
BETC and Lacoste have made some remarkable commercials under the Life is a Beautiful Sport banner using running for drama. Their new film uses running too but its main aim is to reaffirm the brand’s …