Apple has teamed up with a Swedish telco, Telia, for a new campaign, and Åkestam Holst NoA has created a humorous “Hollywood” parody of the making of a Hollywood western. With a wildly unexpected suspense-trigger …
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Who's doing what in the world of commercial creativity.
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Confectionary advertising is an opportunity for creatives to let their hair down. Every now and then, frivolous fun is woven brilliantly into a strong advertising idea. Fred & Farid New York's US campaign for Bon …
It’s a good thing that Publicis Conseil’s new film for Renault (Rafale hyper hybrid E-Tech 4x4 300 hp) is riveting viewing, it’s a little hard to understand. The film, directed by Iconoclast’s Nicolas Perez Vega, …
MAD STARS juror, Neo Segola: Creativity vs revenue? That’s a really short-sighted view
April 19, 2025
Neo Segola is known for her skill at conceiving ideas that are both unique and impactful, led by her passion for innovative strategic thinking, and for creating work that resonates with people on a human …
Cannes Lions chooses its 2025 Awarding Jury
April 18, 2025
Cannes Lions has announced the line-up of global professionals chosen for its Awarding Jury. Work will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running June 16-20, in Cannes. Simon Cook, …
AlmapBBDO: Yamaha offers motorcycle-made milkshakes for Brazilian Motocross Championship fans
April 18, 2025
At the Brazilian Motocross Championship, Brazil's biggest motocross event, Yamaha not only hosted extreme stunts but also milkshakes. The wildly unexpected activation from Yamaha is the brainchild of AlmapBBDO. On April 4 and 5, Yamaha prepared …
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The One Club for Creativity has announced the finalist entries for The One Show 2025 from 49 countries and regions. FCB New York has the most finalists in the world with 85, including 53 for Spotify Spreadbeats, …
Fiverr’s mockumentary features Brett Gelman as an awkward AI & that so sexy pottery lesson
April 18, 2025
The mockumentary style of The Office (and Apple) enlivens Fiverr’s new campaign promoting its suite of tools that allows creators to train a personalised AI with their own body of work. The film, starring Brett Gelman …
AlmapBBDO: The UN’s global compact invites companies to declare the planet unfit to work
April 18, 2025
This year, Earth Day (April 22) occurs and just before the implementation of new rules in Brazil that require companies to care for their associates’ mental health (May 25). AlmapBBDO and The Global Compact Country Network Brazil, a United Nations initiative, …
In what might be the dare of the decade, Publicis London and Taco Bell, are inviting Britain’s bravest by getting a Nacho Chop, a stand-out haircut inspired by the triangular shape of the nachos. The Nacho Chop …
Mischief @ No Fixed Address’ Evolution of Smooth brand campaign for eos is the 2024 Iridium Effie winner in the Global Best of the Best Effie Awards. The single most effective marketing effort in the world …
Heritage campaigns don’t always rivet attention but Omnicom Media Group Hong Kong ad its creative and content division, Fuse, have built HSBC’s campaign for its 160th anniversary inside a giant Rube Goldberg machine. The installation …