Who's doing what in the world of commercial creativity.
To promote Kiehl’s expansion into the intimate care category in 2024, including the launch of Ingrown Hair & Tone Corrective Drops and Over & Under Cream-to-Powder Body Deodorant that address common concerns such as ingrown hairs and …
Myer has appopinted Howatson+Company as its lead creative and production agency following an extensive market evaluation. The move was triggered by Myer’s desire to build stronger connections with customers through innovative approaches that enhance both creativity …
In April last year, Cheetos and Goodby Silverstein & Partners developed the brand’s hallmark Cheetle (cheese dust) side effect into an absurdly funny campaign based on the proposition that 99% of people eat Cheetos with …
It has been a decade since the Harlem Shake, Mannequin Challenge and Bottle Flip Challenge became time-wasting trends. IKEA Sweden has suddenly taken them up. The attempt to revive long-dead viral trends (in the daggiest way …
Aussie pubs and Australian beer brand, Tooheys, are part of Australian culture. As is Aussie music. But pubs are no longer at the forefront of that culture and their relationship with Australian rock culture has …
Nedal Ahmed has become executive creative director at Uncommon New York reporting to founding chief creative officer, Sam Shepherd. Ahmed’s most recent position was ten months as executive creative director at Mother London, which she joined …
The 2025 Super Bowl is one month away February 9, 2025. A 30-second ad costs US$7million according to Fox and Variety, the same as last year. That seems not to be a major deterrent; there …
Brazilian creative, Luiz Sanches, is leaving BBDO after thirty years to join Kimberly-Clark in a new creative role, officially titled global chief creative and design officer. Sanches will oversee creative output and quality across all …
For some Australians, this Sunday, January 26 is Australia Day, a day to celebrate pride in one's country. For others, it's Invasion Day, a day to commiserate because you have pride in your country. Three top …
Once upon a time (not so long ago), the piano was a home life staple. Kawai and Ogilvy are giving the piano centre stage in life again. Their digital and social-first campaign explores the concept …
After working as the animator with Blinkink director, Raman Djafari, on Coldplay’s feelslikeimfallinginlove last year, Blinkink’s Isabel Garrett has directed a global team of 28 filmmakers and artists to tell the band’s next story of …
A mind-numbing 9-hour film began screening at Roxy Cinemas in UAE last weekend. The film, Don’t Look Down, is a simulation of a teenager’s screen-time. And it’s a PSA - by MullenLowe MENA for Fixby, …