Understanding the idiosyncrasies of your target audience is the foundation of campaigns that star for creativity and effectiveness. DDB Egypt has nailed that brief. Cars a hugely expensive in Egypt. That has only inflamed the …
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Who's doing what in the world of commercial creativity.
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BBH USA: Goodyear gets an edgy pop culture cred
April 26, 2025
Two months since The Goodyear Tire & Rubber Company moved its entire account into Publicis Groupe under the Power of One model (P1T CREW), with creativity led by BBH USA, comes a cracker of a commercial, that …
Insurance advertising’s problem-solution formula has been given a mighty twist by adam&eveDDB for Aviva. The 40-second hero spot is a cinematic drama called The Night Job. What appears to be a dark and secretive “night …
Wieden + Kennedy: Jordan Brand puts Luka Dončić on trial
April 25, 2025
Slovenian basketballer, Luka Dončić, has been the talk of the US basketball season for the last few months since the NBA star was traded by the Dallas Mavericks to the Los Angeles Lakers at the …
Anomaly & Journeys: Absurd humour meets long-form narrative in a new brand adventure on TikTok
April 25, 2025
Absurd humour is an attention magnet for Gens Z and Alpha, so that’s what Anomaly and footwear brand, Journeys, has given them - a long-form, narrative-driven content series on TikTok. The initiative is part of a …
Havas & Costa Rica Beer Factory: You know how to hold a beer so you know how to do a testicular self-exam
April 25, 2025
Hold My Balls is a brilliant name for a campaign to attract men's attention. The campaign's idea is clever also. Havas Costa Rica and Costa Rica Beer Factory, the largest craft brewery in the country, …
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Domino’s Crashed Pizzas campaign by The Newtons Laboratory dares to show the brand’s pizzas in terrible condition. The campaign is a message for its delivery drivers - that nothing matters more to them than their …
AlmapBBDO & WWF Brasil: Love, betrayal and climate change, a Mexican telenova for the planet
April 25, 2025
The planet’s ill health has been one of the greatest aids to advertising creativity, being the cause for brave, and interesting campaigns in the attempt to overcome humans’ bad habits. Habits are notoriously difficult to …
It’s difficult to be scandalous in a society that has seen it all. But scandalous, or as Jean-Paul Gaultier calls it, liberated, is what makes the brand stand out. Its new commercial, created by agency, …
PS21: KFC gives away 17 tonnes of revamped fries to everyone who has bought its “stale fries very bad”
April 25, 2025
KFC’s chips have not been popular. “Harder than a rock,” “like chewing on a shoe sole,”, “colder than Antarctica” or ‘looked like a shoe sole’ are just some of the comments spread across social media. …
New York Festivals Advertising Awards has chosen technology trailblazer, Elav Horwitz, as Chair of the 2025 Future Now Executive Jury. She leads a panel of creative technology leaders to judge the Future Now categories as well as Creativity …
Conill & Toyota of Hollywood: Filmmaking’s green man stands in for Toyota’s sustainability
April 25, 2025
A green man talks about his role in filmmaking. He knows he’s never the star - nor even seen - but he has a lot to be proud of. He is important. The underdog has …