Sport unites with popular music culture to give the Auckland Warriors’ anthem, Matter of Faith, a new lease of life. One New Zealand has revived the legendary NRL team anthem 25 years after the song …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
adfest is looking for ideas that change everything
October 2, 2026
adfest turns 30 in 2027, and it’s looking for the next idea that changes everything. adfest 2027, 30&BEYOND, is now open for program proposal submissions until November 30 2026. Those ideas can come from a creative, brand …
When your masterbrand platform idea is Expect Different, you’ve already set a challenge for yourself. The usual spirit ad tropes just won’t cut it. Independent creative agency, Weave, was fine with that. And it also …
Bad litter is a crime, and Tidy Cats is on the case. The cat litter brand has launched the Special Litter Unit (S.L.U.), a three-part crime procedural series starring actor and comedian, Kumail Nanjiani, as the …
Carnival Cruise Line and mad-style leader, Guy Fieri, are taking the fashion industry term, “Cruise Collection”, very, very literally. They’ve created a fashion collection based on the weirdly specific rituals of actual cruisers, turning what people …
“Every brief hides one question: what's the angle nobody else would dare take? We chase it until it surprises, gets talked about, becomes unforgettable, then craft it to thrive well past launch. Obsessive, fast, allergic …
Penny: Shouldn’t commenters be considered campaign co-creators?
October 2, 2026
Are commenters co-creators? German supermarket chain, PENNY, thinks so. On social media platforms such as TikTok, entertainment no longer ends with the post itself, it says. Commenters play an equally important role in shaping the …
Cresta Awards: BigTime Creative Shop is agency OTY, Riff Raff Films is Production Company OTY
October 2, 2026
The contest for Cresta 2026 Of The Year honours has been one of the closest fought yet, with Oslo independent agency, Try, taking both of only two Grands Prix awarded. Here are the special awards: Network of …
Mischief & Ad Council: The secrets new mothers hide
October 2, 2026
We’ve been able to erase the “and they all lived happily ever after” myth. But the perfect early mother myth is still alive and causing unwell women. Three in four maternal mental health conditions go undiagnosed …
The Laughing Cow stops laughing
October 2, 2026
The Laughing Cow brand believes that a wedge should be something we share, not an issue that comes between us. But that’s not what’s happening in the US. So The Laughing Cow is not laughing. …
The Circle: The Unhinged way to launch a fuel bar
October 1, 2026
Unhinged is a new protein + caffeine bar built for people who don't separate their gym life from their grind life. That’s a distinctive positioning right there, in a world abounding with protein and caffeine …
TBWA\New Zealand’s campaign for The Sauce by ANZ conceals a key piece of information. The strategically redacted information, across out-of-home, digital and radio, demonstrates the competitive advantage that comes from exclusive access to business insights, …