Turku Archipelago in Finland has opened applications for a job that has never existed before - the official smeller of the region. It has declared itself the best-smelling destination on Earth, and it intends to …
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Who's doing what in the world of commercial creativity.
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VCCP: Sour Patch Kids wreak OOH mischief across the UK
October 8, 2026
Sour Patch Kids are Not As Sweet As They Look. In fact, they’re downright wicked. VCCP is underlining the appeal of the lollies, that look sweet and innocent but pack an unexpectedly sour punch, by …
Josh Liljenquist: Creators, consider this before you say yes
October 8, 2026
Josh Liljenquist is an impact storyteller, a digital producer and content creator with a philanthropic mission. In 2026, he named this Live to Love. He tells human-interest stories to achieve community support. Liljenquist’s work has …
Innocean Australia: TOSSR launches a maggot adoption agency
October 7, 2026
Australian bin bag subscription startup, TOSSR, is the creator of stupidly strong bin bags. And a problem. Without split bin bags, bin juice and the sustenance of rotten rubbish, millions of maggots have been left …
Tinder puts the no-drama fun of games back into dating
October 7, 2026
Dating can feel like a big decision and taking the first step can feel intimidating. In Japan, Tinder is working to make it feel like just another night out, under the campaign line, Live a …
Kill Boring Dead: How about a one-hour agency career?
October 7, 2026
The agency of creative ideas that make you stop, look and listen has come up with another. And this time, “budding creatives and curious punters” are its target audience. Here is its story: Fancy a career …
Last month WPP began a move to keep production increasingly in-house, with the note that, “Our goal is to avoid traditional commercial triple bidding by proving the value of a centralised partnership by positioning WPP …
joga & Brevo: Right message, wrong place, wrong time – hilarious until it’s your target market
October 7, 2026
Getting a message that wasn’t meant for you, or that arrives at exactly the wrong moment is a nuisance when it happens to you. When it happens to someone else, it’s hilariously entertaining. French independent …
Director & creative, Tim Darmenov, & Levi’s Mexico: You’ve never seen a fashion film like this
October 7, 2026
Clothes help you shape your identity. This has always sat underneath the creative in fashion advertising. Director and creative, Tim Darmenov, has brought it to the fore in a visually unexpected film that allows Levi’s …
Lola Normajean begins a new era with CCO & partner, Paulo Areas
October 7, 2026
Paulo Areas has left TBWA\España and returned to Portugal to take up the role of CCO and partner at Lola Normajean,a key role in the evolution and growth of one of the independent agency. His arrival …
DUDE:Milan: A KFC focaccia in Italy? Only an Italian-American could settle that debate
October 7, 2026
A US fast-food chain reworking one of Italy's most loved breads – in Italy? That was always going to face scrutiny from Italian diners. So when KFC swapped the bun for focaccia with two new …
VCCP: Vitality’s Stanley becomes an adorable metaphor
October 7, 2026
VCCP has created an underdog story where the ultimate win is a longer life. The campaign is for UK health and life insurance brand, Vitality. The platform, Your Health’s Best Friend, leads with a Dachshund …