Not so long ago, just a few months in fact, it was not at all easy to write an ad that broaches the subject of masculinity. It seemed as though people were very touchy about …
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Who's doing what in the world of commercial creativity.
Bringing domestic violence out into the open is the most powerful weapon the world has against it. It continues to flourish because it is hidden from sight and it is easy for people who could …
BBDO Moscow: Amediateka’s crypt stirs up GOT excitement
April 24, 2019
Game of Thrones has even reached Russia, where viewers are eagerly wondering where the final season is heading. One thing is certain. There will be very many deaths. Russian streaming service, Amediateka, is screening the …
Foodstagramming began as a fun trend. Now it’s an epidemic. According to Bru mineral water, 69% of people foodstagram. 82% of people find it annoying. Social occasions used to be about conversations, about being together. These …
Ad Stars has chosen its five executive judges
April 23, 2019
Ad Stars, one of the only not-for-profit global festivals to accept entries free-of-charge, is preparing for its advertising festival in Busan, August 22 – 24. With 20,300 entries received last year it is also one …
The New York Festivals Advertising Awards finalists have been chosen from entries received from 62 countries. Germany leads the pack with 352 finalists, followed by the US with 214. France has 68, led by star performers, …
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Uncommon: ITV becomes TV that matters
April 23, 2019
Uncommon has a flair for brave advertising. Positioning a TV station as something that shapes culture is brave. Uncommon’s campaign for ITV uses its most popular shows as evidence, not of the broadcaster’s power to …
Buffering happens, especially on mobile devices. Indian video-on-demand platform, ALTBalaji, and Grey India have found a useful purpose for the moments of waiting it causes. They have turned the buffering symbol into a reminder to …
Arcade alleys used to be so much fun with their gawdy colours, pinging noises and wild games. Krispy Kreme has revived the look and feel of classic arcade alleys – virtually, on Instagram. In its …
Go back to Africa is one of the nasty jibes with which racists taunt migrants. According to NetBase’s social listening platform, the phrase is used over 4,500 times a month online. FCB/SIX has repurposed it, …
The 30-second US Kia spot, The New Species of Soul, appears to be a typical car ad. Three versions of the Kia Soul are put through their paces with the usual fast curves and hill …
Gerety Awards: The all female juries
April 22, 2019
The Gerety Awards has chosen thirteen Australian creatives to judge its inaugural Awards. They are (l-r, top to bottom, in picture below): Rebecca Carrasco, Executive Creative Director, Saatchi & Saatchi Australia Tara Ford, Executive Creative Director, DDB …