Who's doing what in the world of commercial creativity.
After weeks of late-night kick-offs, emotional rollercoasters and football taking over everyday life, the 2026 FIFA World Cup is finally coming to an end. Over the past month, millions of fans have reorganised their schedules …
Mother’s first work for Back Market, The Back Market Promise, will enter your brain and stay there. Founder, Thibaud Hug de Larauze swears on his mum's life to vouch for the quality of the brand’s …
The World Cup promo of the year may well be claimed by Norwegian Airlines. Its tactical social campaign cost little and gained the eyes of the world – including rival airlines and even ESPN UK. …
Droga5 ANZ has wrapped ASB’s new partnerships with the New Zealand Team and Athletics New Zealand inside a campaign Here for First Steps to World Bests, that uses sports to express the belief that progress …
Taping over products seems to be a thing right now – beginning with Heinz’ global “tapeover” responding to FIFA’s non-sponsor brand censorship. Also World Cup-themed, but with a different purpose, Aldi UK showed its support for …
Ichy the Ichthyostega, a prehistoric half-fish, half-lizard character, is the star of Škoda’s new campaign by AMV BBDO to launch the Peaq. Ichy is an extinct creature whose search for a new level of comfort …
There are so many talks about advertising. So few about advertising photography. Photography doesn’t just document ideas, it shapes how they are felt.A special edition of Gerety Talks brings together three distinct voices in contemporary …
The World Cup has been very helpful to California’s tourism industry. California is America’s #1 travel destination. Its tourism is experiencing a major rebound this year, with visitor volume projected to grow by 1.5% to reach …
Who are the people that culture thinks is least likely to be using ChatGPT? Grandmas. If older adults can use revamped voice mode, ChatGPT Voice with ease, who on Earth can’t? So that’s who stars in …
Ogilvy South Africa and Castle Lager have injected a thought-provoking idea into a horribly divided world. Even when vastly different people, we still have a lot in common. The social experiment and print campaign uses the …
AI is still a curiosity for many. There’s enthusiasm for what it can do. And also fear or for some, scepticism, about what it can do. Anthropic has taken it on itself to answer …
The Emmy nominations for Outstanding Commercial have been release. Apple and Nike make their usual entries in the list, Apple with two for the sixth year in a row. adidas, Coinbase and Levi’s have one …