Tourist traps can be more seductive than tourist destinations. They’re just not as much fun. More than a fifth of UK holidaymakers have fallen into tourist traps while holidaying abroad, with victims losing an average …
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Who's doing what in the world of commercial creativity.
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adam&eve\TBWA: Columbia Sportswear CEO, Tim Boyle, calls time on Expedition Impossible
August 6, 2026
In December last year, Columbia Sportswear CEO, Tim Boyle, offered the company’s assets to anyone who could find the edge of Earth. The ferociously funny dig by adam&eve\TBWA at Flat Earthers and incentive to get …
Merman snares music video super-talent to the stars, Parris Goebel, as its newest director
August 6, 2026
Parris Goebel has made herself one of the world's most sought-after dancers and choreographers, with clients ranging from Lady Gaga, Rihanna, Karol G, Jennifer Lopez and Justin Bieber to Cirque du Soleil. Merman has signed …
Adams Fan, founder & chief creative officer, F5 Shanghai: How Chinese brands are becoming world-famous
August 6, 2026
F5 Shanghai has a unique proposition. “China’s most international local agency” is built for Chinese brands going global. For Midea air conditioning, for example, it has created a round-the-world collection of campaigns – Singing Window, …
Thinkerbell launches Hi-Vis to improve how brands are seen
August 6, 2026
We've entered the zero-click era. When people ask ChatGPT, Gemini or Google's ai Overviews what to buy, where to go, or who to trust, the answer arrives fully formed. No search results page. No 10 …
BBDO India & The Indian Newspaper Society: Print media takes an oath to tell the truth
August 6, 2026
You can find anything online. But will it be true? We’re in an awful era of misinformation, manipulated content and AI-generated news. BBDO India and the Indian Newspaper Society (INS), the central body representing the press …
Clemenger BBDO & Swisse: Hysteria & other women’s health issues mislabelled, misunderstood, misdiagnosed & underfunded
August 5, 2026
Women’s health issues. Well, at least we understand them a tad better. Hysteria is no longer used as a diagnosis to dismiss “feminine issues” including mood swings, pain, low libido (and other symptoms commonly caused …
Ogilvy: KFC Australia mails postcards to itself so posties can lunch without fear of reprisals
August 5, 2026
When an Australian postman took his Australia Post van on an unauthorised lunch run to KFC in Mayfield in New South Wales, he was fired. The man, who had worked at Australia Post for 36 …
Creative agencies throughout the world have tried a vast range of things to get people to drive safely and within speed limits. Most common is the scare tactic. In real life, the police do it …
Zulu Alpha Kilo: Simple Mills announces absolutely nothing
August 5, 2026
Snack brand, Simple Mills, announces absolutely nothing. Zulu Alpha Kilo's first campaign as AOR for Simple Mills stand out. Chris Colliton, executive creative director at Z.A.K., explained, “When things change, you make an announcement. But what …
Mike’s Hard Lemonade scours the US to follow every Mike
August 5, 2026
It has taken a while, but brands are becoming quite good at using social media to spread fame, win fans and be infused into current culture. Some brands have moments of brilliance and Mike’s Hard …
Lola announces its Crazy Ambition globally
August 5, 2026
It is the week for TBWA reinvention. On the same day that TBWA Collective announces its new visual global identity as The Disruption Company, TBWA’s Lola has announced its Crazy Ambition globally. The new visual …