Young people have felt the stresses of isolation greatly. They’ve missed graduations and proms. Been detached from friends and family. Stayed in their bedrooms 20 hours a day. Been constantly plugged in online. These kinds …
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Who's doing what in the world of commercial creativity.
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Creativepool: Is your work the most?
May 14, 2021
Creativepool has chosen its judges for Annual 2021, the creative industry’s “Most” Award. The 2021 international judging panels, its says, are set to be the most influential yet, with representatives from top brands as well as …
AMV BBDO: Guinness on my mind
May 14, 2021
Even if you haven’t been anticipating a Guinness in the pub all year, you may do after watching Guinness’ Welcome Back spot by AMV BBDO. It’s full of the art of suggestion, and by that …
Internet lag drives people mad, gamers in particular. It’s unpredictable and it takes control of games by messing with what people can see on the screen. New York agency, Madwell, director, Doug Liman and MPC …
Chaka Sobhani becomes global CCO of Leo Burnett
May 14, 2021
Chaka Sobhani has been appointed global chief creative officer of Leo Burnett, replacing Liz Taylor who leaves after two years with the agency. Sobhani, who has been CCO of Leo Burnett London for exactly five …
Celebrity endorsement ads are a dime a dozen. This one, by TBWA\Chiat\Day NY for Mtn Dew Rise Energy and featuring LeBron James, is a little different and it’s all the more compelling because of it. …
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Mr+Positive
Cresta Awards 2021
Making a product feature commercial for a small business platform like Xero is not an easy task. Engine Creative has added zany humour and the comedic personality of Rhys Darby to explain how Xero’s products …
The Martin Agency has joined its Interpublic sibling, MullenLowe, to work on the Axe/Lynx brand for Unilever. The agency’s first work gives a fresh feel to the brand, while using the brand’s characteristic swagger and …
72andSunny's very funny, very quirky, very Aussie and very unexpected campaign for Tooheys Extra Dry continues to show how the beer is Proudly Ordinary via Aussie collaborators, this time with Vice and Gocsy. Gocsy is a …
DDB Worldwide has unveiled its new brand promise. On a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand. The billboards simple carry an address, www.unexpectedworks.com. …
Elephant: K-Y brings masturbation out into the open
May 13, 2021
Here’s a collection of billboards you didn’t expect to see. Ever. They’re encouraging masturbation. May is Masturbation Month (who knew?) and K-Y wants everyone, especially women, to embrace masturbation and help normalise its stigmas. IPG agency, …
john st.: Bioré gets very personal
May 13, 2021
What a wonderful twist on personalised advertising by Canadian agency john st. for skincare brand, Bioré. Who could resist smiling at a cheeky apparently personal note posted on a massive billboard in a city street …