Who's doing what in the world of commercial creativity.
To be cast in a Marvel film is a lifetime dream for many. BMW has achieved that honour. Key parts in Spider-Man: Brand New Day are played by the new BMW iX3 and the BMW …
Sony Pictures' investment in partnerships for Spider-Man: Brand New Day is remarkable, even in tis new era of movie-brand collabs. BMW’s partnership campaign has just been released. And in Brazil, Sony Pictures has also …
The OOH rule is make it visible from a distance - make the image large enough to be seen clearly and the copy large enough to read. GUT Mexico has made the image of Modelo …
Here’s a weird idea. The agency business is a business, right? So, technically, we could put our account up for pitch. Put out an RFP. Invite agencies in. Take ideas on how we show up, …
Exquisite black-and-white photography, fascinating direction ideas and a relatable (if exaggerated) humorously proposition (everyone has spent their lives losing arguments to corners), BMW M invites people to get even with malicious corners. Serviceplan Middle East’s …
Passionate about your club? Elvis’ new campaign, for Prostate United, Prostate Cancer UK's flagship fundraising campaign, introduces you to the club that matters more. Prostate United was founded in 2018 by Stephen Gilpin and Ross …
Influencers, GK Barry and Paul Olima, take it in turns to tackle an assault course while blindfolded. The VCCP film, directed by comedy director, Price James, and produced by Girl&Bear Studios, captures the power of …
The US’ newfound love for soccer has had its moment and the country’s real love, gridiron, is revving up for a September kickoff. Seating brand, La-Z-Boy, is making sure that it’s part of this year’s …
Do you believe in reincarnation? The five-minute film, Believe in Reincarnation, by communications consultancy, Fabula Rud Pedersen Group, director, Titas Sūdžius and production company, Somefilms, won’t make you believe any more. You should twig within …
Confessions of a Muttiholic, that began in October last year, celebrates the brand’s most devoted fans with the extraordinary ways in which they satisfy their cravings. https://www.thestable.com.au/wiredco-s-docuseries-unearths-australias-mutti-obsessed/ For this new addition, WiredCo. partnered with a notable …
Jessica Torstensson, client growth director at Bench Media, wants women to support each other to create more opportunities to connect, collaborate and grow. She has launched the Australian community, The Room Collective, for women working …
Rejection is a gut punch and gut punch rejections are common in agency life. Sometimes they’re right, sometimes they’re wrong. Timidity is an annoying reason. Dubious pre-testing is another. Being rejected for a promotion or …