Who's doing what in the world of commercial creativity.
Who are the people that culture thinks is least likely to be using ChatGPT? Grandmas. If older adults can use revamped voice mode, ChatGPT Voice with ease, who on Earth can’t? So that’s who stars in …
Ogilvy South Africa and Castle Lager have injected a thought-provoking idea into a horribly divided world. Even when vastly different people, we still have a lot in common. The social experiment and print campaign uses the …
AI is still a curiosity for many. There’s enthusiasm for what it can do. And also fear or for some, scepticism, about what it can do. Anthropic has taken it on itself to answer …
The Emmy nominations for Outstanding Commercial have been release. Apple and Nike make their usual entries in the list, Apple with two for the sixth year in a row. adidas, Coinbase and Levi’s have one …
In late June, stunningly quick thinking turned FIFA’s non-sponsor brand censoring into an opportunity for Heinz to shine: https://www.thestable.com.au/heinz-canada-doesnt-let-fifa-non-sponsor-censoring-rain-on-its-parade/ Heinz Arabia has picked up the idea and taken it even further. During the World Cup, non-sponsor brands …
For the last month, football has been in the hearts and minds of the world. Vancouver was a host city and Zulu Alpha Kilo (Z.A.K.) and Destination BC seized the opportunity to make football attention …
Understanding audiences by research isn’t perfect. It’s slow and not always accurate. People say one thing and do another. Lola-Normajean has transformed VARTHEO’s artificial intelligence into a strategic tool with the power to connect brands more …
Two years ago, Dan Beaumont left traditional agency life - 10 years as managing partner of The Royals, preceded by five as director of client services at The Monkeys, another five at George Patterson Y&R …
Remember when Pizza Hut was the answer to "want pizza" in Australia? Well, now it’s not - drowned out by a very noisy Domino’s, that holds 58% of the market in its grasp, and a …
Quick thinking by New Commercial Arts has put The Financial Times among the UK’s headline stories. The agency’s tactical campaign features Andy Burnham as the news media discusses the “PM-in-waiting”. The campaign builds on The Financial …
Dating apps were a helpful idea that daters ruined. Hily arrived at exactly the right moment: “Back in 2017, when Shape of You was stuck in everyone’s heads, online dating got sad. In this Perfect Profiles Olympics, …
Uncommon Creative Studio has appointed Will John as executive creative director in London. He joins from Saatchi & Saatchi UK, where he has spent the last fifteen years, and before that six at Saatchi & …