Who's doing what in the world of commercial creativity.
Black humour gives orthopedic shoes from US brand Kuru Footwear attention-grab status and solves orthopedic shoes’ tricky problem of sitting within a category that’s seen as dull and unfashionable. The campaign’s hero commercial, Outbreak, by …
Apple’s shot on iPhone ambitions know no bounds. Now TBWA\Media Arts Lab LATAM has shot a series of 14 vertical microdramas in partnership with Televisa, diving into the over-the-top world of telenovelas. Nido de Villanas, directed …
Škoda’s distinctive háček above the Š (that makes a “sh” sound) has become a mnenomic device in Leo UK’s new brand campaign. Šhhhkoda becomes Šhhhmart, Šhhhpacious and Šhhhtylish across TV, OOH, print, social, PR, influencer …
Juan Sevilla and Paddy Treacy have been promoted from group creative directors to chief creative officers at Wieden+Kennedy Amsterdam. Sevilla moves to The Netherlands office from Wieden+Kennedy London. Treacy moves from Wieden+Kennedy New York. The …
The last brand to attach itself to this year’s World Cup, perhaps? (Or maybe not, the FIFA Women's World Cup in Brazil is just one year away.) Maserati and agency, Migrante, have offered hope to …
Comfortable undies. That has been Hanes’ calling card for a long time and previous agency, The Martin Agency, came at it from a wide range of interesting angles. There was the everyman angle in 2019: https://www.thestable.com.au/the-martin-agency-hanes-men-get-comfortable-with-their-bodies/ The men’s …
If Nike and adidas are about high-performance athleticism and Puma's new campaign is about being everyday sporty, where can Under Armour sit? In a very interesting place called Hotel Armouré, where performance sportswear meets contemporary culture. …
Meta’s new AI tools for advertisers have not been met with universal applause. They are meant to improve the likelihood of being clicked, but they seem to be highlighting that AI creating still has a …
DIRECTV’s humour draws football fans to the one place for football in a campaign featuring football star, Saquon Barkley’s, famous hurdle. That hurdle becomes a humorous metaphor for the unnecessary obstacles football fans now jump …
What on earth was Jamiroquai reaching for? Beefeater reveals that secret, thirty years after Virtual Insanity swept across the world. Beefeater 0.0 and Lucky Generals have partnered with Jamiroquai to reimagine the video that captivated …
AI-specialist production company, Fourthe, has appointed Nick Kelly as executive producer, reuniting him with founders and long-time collaborators Jay Topping and Digby Hogan. Kelly is known for his forward-thinking approach and calm, collaborative style, following a …
You’ve flipped past shouty webinar ads. This one is not ignorable. Fire Kite presents a 30-second animation that unravels the US dollar, to promote McAlvany Wealth Management’s summer webinar. In a highly competitive and crowded …