Who's doing what in the world of commercial creativity.
London got hot last week. Really, really hot. Brits started searching for new fans in droves. But quick thinking and wicked wit by Back Market creative director, Pierre Mottais, turned their minds to something else… …yes, …
Why drive a huge SUV? It had to be pointed out and Special has used its creative verve to make it stick. The campaign for Honda’s "perfectly city-sized SUV" the ZR-V, is a smart antidote …
Travel brand campaigns are usually all about the joy of either travel or cheaper costs. This one, by ARK for for loveholidays, is all about the joy of crisps. On Thursday, July 4, the agency …
600K Network by Rainbow Lobster, winner of both the Grand Prix for Good and the Dan Wieden Titanium Lion at Cannes Lions this year, exemplifies the creative collective’s belief that creativity can do more than …
An algorithm telling you what to watch? F#&K the Algorithm. Saatchi & Saatchi NZ, together with Publicis Production ANZ, are challenging the power of algorithms in a campaign for the 2026 Oscar-qualifying Doc Edge Festival, …
WHOOP, the performance monitoring brand, Whoop, has enlisted a powerful ally. Its new campaign created by indie agency, Flower Shop, features Cristiano Ronaldo, the first player to score in six World Cups. The campaign, In …
92% of people will silently disengage when brand believability is lost. That’s a blind spot that could drastically impact revenue. A blind spot because it’s being overlooked. Relying on negative comments is a red herring. …
The Epica Awards has launched a call for entries campaign featuring an “awards survival kit” for…other awards… …that highlights its distinctive journalists only jury. Everyone knows that if you’re on the jury of a major awards …
Cerebral Palsy Alliance has appointed Orphan as creative partner, and Stan has appointed Clemenger BBDO. Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based …
Telstra made all standard local and national calls free from its payphones in 2021. There are still very many people who don’t realise this. So Bear Meets Eagle On Fire made it unignorable, with over 30 …
From emergency tea bags to favourite biscuits, Brits have been long known for taking their home comforts abroad. So this summer, Marmite is changing its name to WeMite and releasing special edition jars for travelling …
How did they make that? LEGO doesn’t only inspire imaginative play, it also inspires awe. The brand’s most recent launch in China is the LEGO Technic Koenigsegg Sadair’s Spear. With only 30 road-legal examples ever …