New Zealand creative agency, Multiplied, is making its first international expansion with the opening of an office in Sydney with Alex Edwards joining as partner to lead the operation.

Multiplied was founded in 2021 by Tom Roydhouse, Aaron Taylor and Troy Fuller, whose experience spans Auckland, Sydney and London, leading agencies across a range of creative, retail, CX and shopper marketing disciplines. 

Since launching, it has built success in New Zealand by helping brands such as Heineken, Pernod Ricard, Kiwi Property, ANZCO, Vinarchy, Goodman Fielder and Auckland Airport to make a real impact, grow awareness, shape perceptions and drive action. Following client demand and discussions with prospective clients, Multiplied is making its first expansion to Australia to bring its Relentlessly Commercial approach to Australian marketers and brands. 

Aaron Taylor, partner at Multiplied New Zealand, stated, “We’ve spent years proving that creativity and commercial success can, and should, go hand in hand. We have seen a positive response from our clients in New Zealand and judging by our talks, Australia’s marketers are craving the same. So, we’re bringing our brand of creative thinking across the Tasman, same impact, slightly warmer weather.”

Leading the Sydney office is Alex Edwards, who has over 25 years of experience in helping brands push boundaries, create demand and deliver commercial success. Edwards has held senior roles at The General Store, Momentum Worldwide, The Works, Clemenger BBDO and Ogilvy. His expertise lies in influencing customer behaviour and turning bold ideas into measurable growth.

Edwards commented, “Multiplied isn’t just another creative agency, it’s built for brands that refuse to stand still. There’s a real appetite in Australia for partners who don’t just talk about creativity but prove its impact. I’m excited to bring this thinking to Sydney and work with ambitious brands that want to make a real commercial difference.”