Meta’s new AI tools for advertisers have not been met with universal applause. They are meant to improve the likelihood of being clicked, but they seem to be highlighting that AI creating still has a way to go.
Also this month, Meta has removed the controversial Muse Image function that was automatically turned on in Instagram accounts allowing people’s public Instagram posts to be used by anyone for AI generation.
To smooth choppy waters, Meta has launched 60-seconds of ra-ra for AI and Meta called The Future is for Everyone, presenting AI as a technology for people while it also reminds them of what Meta has done for people in the past through Instagram, Facebook and WhatsApp, notably by facilitating connection between people and making technology free and open to all.
The video was produced by Meta’s in-house creative team, and will be backed by paid media on social channels, connected TV and TV.
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