In Nike Football’s vision, Dreams Are Made Here. It’s an evocative thought with a lot of power to inspire people.

It’s even more powerful if it’s made real. And that’s what AnalogFolk did during the excitement of the Super Bowl. Nike and AnalogFolk rained Air Force 1 sneakers and jerseys from the cloud in the first every shoe drop using AirDrop.

The activation took place on Friday, February 1 at the brand’s Studio of Dreams space in Atlanta.

Here is how that felt for the lucky people who were captured in the surprise. Enjoy the experience:

Imagine you’re in the Nike studio in Atlanta checking out the experience. You get an AirDrop from Nike Studio of Dreams. Do you accept? 

Hopefully you do. Because the ones who did received a video explaining what was just dropped: A unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers and a customisation session at Atlanta boutique, A Ma Maniere, to design a pair of Nike Air Force 1 sneakers.

“AirDrop is an underutilised functionality that’s simple to use. No brand has really leveraged its power in a way that’s not just for shock value,” stated Carren O’Keefe, partner & executive creative director of AnalogFolk.

“With AirDrop1 we wanted to create a drop that matched the energy and creativity of Atlanta. It was an opportunity to share some of Nike’s most elite experiences with the people of the city. It was all about being at the right place, at the right time. It could have been anyone. After all, dreams are made here.”

AnalogFolk, which is the agency of record for Nike Football, created the activation in partnership with Fugo Studios and photographer, Ray Gordon. Atlanta designers, Dr. Dax, Zipporah Joel, Debbi Snax and FRKO, also participated in the campaign.