Yes, BETC has developed an epic story with surprise ending formula for Canal+ advertising. But every surprise ending does what it’s meant to do so well.
The new campaign promotes Canal+’s loyalty programme for subscribers, Canal+ Front Row. The programme offers subscribers a privileged vantage spot at the heart of entertainment – VIP “seats” for the biggest sports games, backstage access to TV shows and invitations to shootings of Canal+ series.
And the film shows off the benefits of that with aplomb.
The ad is running on French TV from July 13, on CANAL+ social media, and is being sent out directly to all subscribers.
Credits:
Creative agency: BETC Paris
Executive creative director: Stéphane Xiberras
Creative directors: Christophe Clapier & Jean-Christophe Royer
Copywriters: Alban Gallée & Charles Pivot
Account service: Guillaume Espinet, Frédérique Leboucher, Marie Lequime & Marion Leprêtre
Sound design: Xavier Gens @ THE
Production company: RITA
Director: Yannis Cullaz
Producer: Michel Teicher
Post producer: Clément Massu @ Editors
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