Colenso BBDO is turning NZ BBQs into Backyard Burger Kings to prove that real burgers are cooked over real flames.

The agency has produced 50 Backyard Burger King kits that will enable 50 people to open Backyard Burger Kings through New Zealand over the next four months.

Each kit is a Burger King restaurant in a box, complete with ingredients to make 16 Whoppers, plus customised cooking utensils, hat, apron, matches and even a light up Burger King road sign. In other words, everything you need to turn your home into the Home of the Whopper.

are being given away through a TV, digital, in-store and social campaign with potential candidates being directed to apply at backyardbk.co.nz.

More than 12,500 applications were received in just over a week – far exceeding the original target.

Steve Cochran, executive creative director at Colenso BBDO, commented, “Burger King’s been using flames to cook Whoppers since 1957. Despite almost sixty years of cooking this way, many people don’t know or don’t believe their burgers are still made over real flames. Backyard Burger King is an engaging way to help reassure them they are.”

James Woodbridge, general manager of marketing at Burger King NZ, added, “We are thrilled with the response to the campaign to date and to have this many entries just shows how many Burger King fans are keen to experience the flame grilled taste for themselves. We’ve always had an active and engaged group of social followers so we can’t wait to see what they share from there own personal Backyard BK’s.”

CREDITS

Agency: Colenso BBDO

Social Media: Colenso BBDO

Media Agency: Y&R

Experiential / PR Agency: Colenso BBDO

Clients, Burger King NZ:

James Woodbridge: General manager of marketing

Chet Patel: Marketing manager