A VW ad that salivates over the desirability of high performance car brands. Unthinkable, right?
Even VW’s German ad agency, Grabarz & Partners thought so:
But VW saw the merit in the idea that plays up the safety aspects of VWs. (The brand was probably also captivated by the masterfully crafted script). The idea was turned into a compelling commercial by director, Sebastian Strasser, via Anorak.