July 1 is known as Moving Day in Quebec. It’s the day in which thousands of residents pack up and move out of their apartments. It’s the busiest day of the year for tenants to move within the province and it can make a large city like Montreal chaotic.

Every year around Moving Day, more than 1,600 pets are left behind by their moving owners.

This year, Canadian agency, john st., helped Canadian home improvement store, Home Hardware, do something about it. They partnered with the Society for the Prevention of Cruelty to Animals (SPCA) to produce unique moving boxes in the shapes of common household pets.

The boxes are simple reminders: If you move, don’t leave your pet behind.

The light-hearted awareness campaign is also raising money for the SPCA to help manage abandoned pets.

“We’re hoping that this small activation will help keep this issue top of mind for Quebecers moving this year,” stated Mario Durocher, Director of Quebec Retail Operations at Home Hardware.

The animal boxes will be used as donation boxes near checkouts in participating Home Hardware locations in Montreal in the weeks leading up to moving day.

Credits:

Agency: john st.

Executive Creative Directors: Stephen Jurisic & Angus Tucker

Creative Directors: Mark Scott & Cedric Audet

Art Director: Sebastien Lafaye

Design Director: Mooren Bofill

Associate Design Director: Jacqueline Lane

Designer: Carol Hung

Producers: Anne-Christel Rajoelina & Andrew LaGrave

Account Team Lead: Nick Pigott

Account Director: Bianca Myers

Account Supervisor: Stuart Milligan

Production Artist: Valerie Bertrand

Production company: Consulat

Director & DOP: Simon Duhamel

Assistant Director: Marc-Antoine Dubois

Papercraft: Pascal Brousseau

Post-production: Pascal Brousseau

Producer: Eliane Sauvé

Sound design & mix: Studios Apollo, Vincent Dufour & Pierre-Hugues Rondeau