It has been a weird week in fast food. Burger King launched a campaign telling people to order from McDonald’s; Pizza Hut and KFC teamed up to launch a limited-edition pizza. The collaborative pizza combines Pizza Hut’s crispy crust and KFC’s Chicken Popcorn chicken with gravy, plus cheese, sweetcorn and mushrooms.

Ogilvy Hong Kong has created the campaign for the Pizza Hut/KFC collab. Unexpectedly, it’s a game. That’s what brands are doing right now. The Pizza Hut x KFC Kitchen mobile game connects two phones and challenges two players to craft a Pizza Hut x KFC Chicken Popcorn Pizza against the clock together, playing as the Pizzatainer and Colonel Sanders. Working as a team, the partners have to knead the dough, fry the chicken popcorn, and bake the pizza in the time given to win Pizza Hut and KFC coupons.

John Koay, executive creative director at Ogilvy, commented, “This collaboration pizza between these two huge brands is a dream come true. That’s why we were excited to create the Pizza Hut x KFC Kitchen, a fun two player game for fans to create this epic pizza with a friend and unlock tasty rewards too.”

Wendy Leung, marketing director at Pizza Hut Hong Kong, added “The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers while also increasing awareness of our brand and food innovation credentials.”

Play the game here.

Credits
Agency: Ogilvy Hong Kong
Chief Creative Officer APAC: Reed Collins
Executive Creative Directors: John Koay & Matthew Nisbet

Associate Creative Director: Amy Cheng
Senior Art Directors: Jo Wong & Adrienne Andaya
Art Directors: John Koay & Sana Au Yeung
Copywriter: Alexandra Colgan
Executive Group Director: Yuli Setiadi
Group Account Director: Vincent Lam
Account Manager: Rachel Tsui

Senior Account Executive: Clover Yuen
Head of Creative Technology: Manolis Perrakis
Senior Digital Producer: James Wong
Principal Web Developer: Leslie Cheung
Web Developer: Dick Tang

Client: Pizza Hut
Chief Executive Officer: Elizabeth Lix Ting
Marketing Director: Wendy Leung
Marketing Manager: Yoyo Lam
Assistant Marketing Manager: Karen Shea