Of all the “Christmas isn’t perfect” ads this year, and it does seem as though there was a club that decided on the theme, this is the Of The Year one. It is gloriously exaggerated (perhaps – that supermarket queue feels familiar) and the ad’s irony is underscored by the most exuberant joy of Christmas song possible, Andy Williams’ classic, It’s the most wonderful time of the year. Plus, there’s a happy ending – the Christmas gift moments that extinguish all the other Chrissy fails.
Presumably, Orange France wants to be the provider of those gifts. The wonderful, relatable, humorous musical spot is by Publicis Conseil and director, Megaforce.
The campaign is running on TV, cinema, billboards and newspapers, digital and social media, and on all brand media communication, in stores and train stations. Orange France has also set up special Orange vending machine in train stations, to make sure people have something to offer, even at the last minute.
Credits
Creative Agency: Publicis Conseil
Executive Creative Director: Fabrice Delacourt
Copywriter: Kevin Salembier
Art Director: Julien Boissinot
Creatives: Lucie Puybonnieux & Alexandre Perdereau
Planner: Damien Sabatier
Account Team: Marie Wallet, Anne Dauvé, Émilie Jeanneau & Sherelle Ramire
Producer: Benjamin Auberdiac @ Prodigious
Production Company: Iconoclast
Director: Megaforce
DOP: Arnaud Potier
Producer: Nathalie Le Caer
Production Design: Marco Puig
Line Producer: Alexia Levy
Editor: Sophie Fourdrinoy
Post Production Companies: Prodigious & Mathematic
Colourist: Mathieu Caplanne
VFX Supervisor: Frederic Brandon
Producers: Franck-Hervé Marc & Laura Warnault
Music Company: Barnaby Music Corp
Sound Companies: Prodigious & 750mph
Sound Engineer: Alex Firla
Producers: Boris Nicou & Joël Tessonneau
Sound Designer: Sam Ashwell @ 750mph
Client: Orange France
Brand Managers: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Laurence Pagny, Bruce Hoang, Ombline Thomine-Desmazures, Nathalie Laudat, Kadija Hemici, Caroline Fortabat, Laurence Poucan & Vrej Minassian
