8 million tons of plastic ends up in the ocean every year. Two weeks ago, Australia’s two major supermarkets, Coles and Woolworths, stopped handing out single use plastic bags – bringing themselves in line with a number of major supermarket chains throughout the world. Despite being given a year to get ready for the change, some people complained and the tabloid media turned that into a firestorm – of support for them.
The work that organisations like adidas are doing to fight plastic pollution and make people aware that it’s a problem is clearly invaluable.
adidas and ocean activism group, Parley for the Oceans, are supporting Run for the Oceans, for the second year in a row. adidas has been working with Parley for the Oceans, an organisation that raises awareness about the beauty and fragility of the oceans, since 2015. Run for the Oceans is a global running movement that uses the power of sports and the strength of groups to raise awareness about the threat of ocean plastic pollution, by activating runners all over the world through events and activities to “run for the oceans”. Each kilometre run counts as a symbolic gesture and over 10 million kilometres have been recorded so far.
adidas is donating US$ 1 to the Parley Ocean Plastic Programme for every kilometre run (up to US$1million).
adidas’ Running’s global creative partner, TBWA\Neboko, has created a global toolkit for Run for the Oceans, calling on local running goups to unite in one movement to raise awareness for the threat of marine plastic. To support it, TBWA\Neboko developed creative assets for six key cities. To participate, runners join and contribute their kilometres on the GPS running app, Runtastic. In China, they use the Joyrun app.
TBWA\Neboko has also created the global campaign, FW18 UltraBOOST Parley, embedding its new UltraBOOST running shoe into the initiative. The new shoe, itself, supports the fight against marine pollution. Its upper knit is made of Parley Ocean Plastic, a textile made from recycled plastic retrieved from our coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. To launch the shoe, TBWA\Neboko partnered with Psyop and Golden Wolf to create an stop-motion animation, that uses the upper knit as a canvas. On it, the creation story of the UltraBOOST Parley is told through embroidery. The content is running on adidas channels in cinemas, online video, social, in-store and print.
The agency also created supporting video content with director, R.J. Sanchez, of Snow Beach and photographer, Sophie Hemels, of Cake Photography, which features local adidas running communities and influencers taking the first step and setting the right example.
The campaign’s progress can be followed live on its website.
Production Company: Psyop
Director: Marco Spier
Managing Director: Neysa Horsburgh
Executive Producer: Shannon Alexander
Head of Production: Amy Fahl
Head of VFX: Christian Bach
R&D: Jonah Friedman
Producers: Dorian Douglass & Paul “Pizza” Pianezza
Technical Director: Pakorn Bupphavesa
2D Lead: Thomas Panayiotou
Designers: Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell Samrath Kaur
Nuke Compositors: Carl Mok, Thao Dan Nguyen Pan & Thomas Panayiotou
Editors: Brett Nicoletti, Mike Hackett
Lighters: Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok & Thao Dan Nguyen Pan
Animation Company: Golden Wolf
Creative Director: Ingi Erlingsson
Executive Producer: Dotti Sinnott
Head of Production: Tania Baptista
Art Director: Stefan Falconer
Designers: Charles Bigeast, Nick Stoney
Lead Animator: Thom Eide
Animators: Tim Whiting, Eliot Ruocco-Trenouth
Production Assistant: Ana Hoxha
RUN FOR THE OCEANS
Production Company: Snow Beach
Executive Producer: Matt Zolly
Line Producer: Ryan Huffman
Director: R.J. Sanchez
Director of Photography: Nick Bupp
Editors: Niles Howard & Kevin Whelan
Post Production: Captcha
Creative Post Production Producer: Marcel Oudendijk
Colour: Barry Clarke
Compositor: Daniël Van Der Kaaden
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels
Music Company: Format Entertainment
Composer: The Math Club
Vocalist: Tia P.
Sound: The Ambassadors
Sound Designer: Rens Pluijm
Producer Sound Design & Music: Zoe de Regt
Retouching: Loupe Amsterdam
Prop & Retouch Producer: Marlon Lee
Senior Retouchers: Gareth Jones & Guillaume Koenig
Global General Manager: Andre Maestrini
Comms Director: Philipp Schapitz
Senior Director Brand Communication: Caio Amato
Senior Brand Manager: Johanna Vargas Piper
Director Strategy: Nikolaus Maas
Brand Manager: Melissa Schmidt
Senior Production Manager: Caroline Amels
Global Music Manager: Daniel Cross