Dear Neighbor will make you smile about your neighbours’ annoying habits. That’s quite a feat. It’s a film that notices a unique characteristic of lockdown life – listening to your neighbour playing the accordion early in the morning or vacuuming only after midnight would normally be frustrating. But in times like these, it has become a reassuring, even welcome sound that tells you that your neighbours are safe as they go on with their daily routines. That life goes on.
That observation comes from Wunderman Thompson Dubai. And once the film has bonded with its audience, all that the agency needed to do for its client’s product is introduce it – Bose noise-cancelling headphones.
The striking black and white film was produced by Brazilian company, Asteroide, and leads the global Stay Noisy campaign for Bose.
Pablo Maldonado, executive creative director at Wunderman Thompson Dubai, commented, “Asteroide and its production team drew up a plan to make this film, without it being yet another commercial using an image bank, like so many out there.”
The Asteroide team commented, “It may not look like it, but we filmed all these windows in Curitiba, Brazil. As the idea was already voyeuristic, we did everything within the standards required by WHO,” says Asteroide creative director, Guilherme Biglia. “All of us at the company appear in the film, our mothers, our homes. It was a film we all made together, from our homes, for the world. And we combined these images with our own photos from other cities in the world and made them live-action. The film includes Paris, Bogotá, Cannes, NY, Stockholm… even Curitiba,” says director Thiago Prestes.
Saymon Medeiros, senior art director at Wunderman Thompson Dubai, added, “I was already familiar with Asteroide, because they have been doing great visual works and amazing storytelling for ten years. I love working with people who are passionate about ideas, to the point of obsession, like me and the WT Dubai team. Two minutes into my conversation with Thiago Prestes, I knew I wanted to make this film with him.”
The #StayNoisy campaign will run in several countries in addition to the United Arab Emirates, such as the USA, France, Germany, Australia and New Zealand.
Credits:
Agency: Wunderman Thompson Dubai
Executive Creative Director: Pablo Maldonado
Senior Copywriter: Waleed Bachnak
Senior Art Director: Saymon Souza Medeiros
Head of Strategy: Álvaro Bretel
Senior Account Director: Irmak Aktas
Senior Account Executive: Haya Jaouni
Motion Designers: Soheil Magdi & Valerie Pinto
Production House: Asteroide
Director: Thiago Prestes
Producer: Guilherme Biglia
DOP: Leonardo Silva
Art Director: Camila Kogut
Editor: Thiago Prestes
Post: Julio Modesti
Grade: Tiago Gavassi
Drone: Everton Isidro
Music & Sound: Vox Haus
Client: Bose
Client Team: Taha Hameeduddin & Marissa Curcuru
