A flat tyre. Soaring petrol costs. A sudden downpour targeting you and your supermarket trolley. Attack of the birds with digestive issues. Bolt and production company, 100%, take a big cinematic swing at the small, daily tragedies of driving yourself to promote Bolt’s range of ride.

The commercial, directed by 100%’s Paul Geusebroek, fuses the everyday with the absurd, delivering a mix that’s both instantly relatable and laugh-out-loud funny – like a mini disaster movie trailer, with the hero on a Bolt scooter riding in to save the day. In contrast, life on Bolt is effortless, smooth and serene.

Credits:

Client: BOLT
Head of Brand: Max Malicki
Creative Director: Liisa Ennuste
Creative Project Manager: Helina Tähtla

Production Company: 100%
Director: Paul Geusebroek 
DoP: Menno Mans
Executive Producer: Aemilia van Lent
Senior Producer: Annemien Lijfering
Production Manager: Claudia Creebsburg
Company Owner: Gijs Determeijer
Head of Production: Job Sanders
Director’s Rep: Alessandro Tomasi

Service Production Company: 1974 Films SA
Line Producer: Cindy Viljoen
Project Manager: Michael Bothma
1st AD: Craig Brorson
Editor: Milan Beltman
Online & VFX: Ambassadors Berlin
VFX Supervisor: Bas Moonen
Grade: Laurens Orij

Music & Sound Design: Sauvage Sound Studios
Sound Designer: Michaël Sauvage
Music & Sound Design: Federico Damborsky
Post Producer: Annemien Lijfering