There’s a debt crisis throughout the world, Thailand is not immune. Its household debt is sky-high at 90.6% of GDP. Thai Government Savings Bank wants to trigger responsible spending to boost savings among the public.

“Government”. “Savings Bank”. You’re expecting a staid, didactic campaign, aren’t you? Note that it’s a Thai ad. Get ready for two-minutes of absolutely mad humour by SCRUM x ADK Thai.

The challenge for SCRUM x ADK Thai was that saving sounds monotonous and boring, especially versus spending on the latest trends. The agency’s unignorable, maybe even “watch again and again” commercial aims to combat the idea that saving is deprivation. It gives saving a mighty nudge in the right direction to spark daily saving money habits by making smart spending choices – spend for benefits, spending for investment and allocating at least 10-30% of whatever you spend for saving.

The campaign underlines the Government Savings Bank’s aim to “be a leader in promoting savings for sustainable country development to enhance happiness and future security for the people.” 

Credits
Agency: SCRUM x ADK Thai
Chief Creative Officer: Wikorn Rojarayanont
Associate Creative Director: Supachok Tiyakunpugdee
Art Directors: Supachok Tiyakunpugdee & Wikorn Rojarayanont
Copywriters: Wikorn Rojarayanont & Supachok Tiyakunpugdee
Managing Director: Thanawat Meesawat
Account Director: Ritichai Taychamanoon
Strategic Planning Director: Sasana Jitwatna & Anunpapa Siriwan
PR Manager: Pijitra Chirakulpornpaisan
Agency Producer: Jutamart Sanguanyod

Production Company: Mum Films

Director : Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Executive Producer : Pattarajitr Trakarnkate
Producer: Ravikan Thongcho
Post Producer: Kritsana Thaweesang
DOP: Teerawat Thitikornwanich
Editor: Dechmongkol Prasertsit
Colourist : Pat Aphipongcharoen
Online Artist: Tanawich Kochchaprom
Music Composer: Siwat B Homkham