How much do mums love Heinz? How much cred can a Mother’s Day campaign achieve for a brand? This Mother’s Day DAVID São Paulo found out the answers to both with a campaign, Heinz Babies, inspired by real-life photos shared by real mums who spontaneously dress their babies in the brand’s colours.

The campaign features photos taken by the families themselves, with no studio production or professional direction involved. Each piece carries the message, “Even what’s already perfect gets better with Heinz.” The campaign is currently live on digital and out-of-home platforms.

Credits

Client: Kraft Heinz Brazil
Client Team: Thiago Lopes, Lariane Duarte, André Mendes, Juan Moreli, Alexandra Lapot, Bianca Gasparetto

Agency: DAVID São Paulo
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Directors: Marie Julie, Fabrício Pretto, Rogério Chaves
Creative Director: Renato Simon
Creative Team: Rafael Teixeira, Malu Deus
Account Team: Tom Gil, Cacá Franklin, Fernanda Feldmann, Carolina D’Assunção, João Marcello Carceles
Production Team: Fernanda Peixoto,Ana Marques, Leticia Brito
Media: Katherine Avancini, Rafaela Correia, Claine Cardoso
Strategy: Carolina Silva, Rafael Prieto, Barbara Pires, Bruna Biancamano
Influence & Social Media: Joel Antunes, Marcelo Reis, Mari Heine, Maria Costa
Global PR Director: Sandra Azedo

Production Company: The End
Audio Production: LOUD+
Research Production Company: T.L.A.