A captivating commercial for a courier company? 180 Amsterdam’s creativity has achieved a triumph over the unlikely for DHL. Keep Up With The Clicks is the story of online shopping told via a rhythmic storybook-style voiceover (with the wonderful voice of Tom Hollander) and a montage of scenes that are tinged with humour (directed by Merman’s Martin Krejci).

The campaign’s timing is perfect. The pandemic has been a torture test for e-tailers and their delivery services. In the spot, DHL sails through the ever-growing demands of delivery and gives a nudge to e-tailers about the need to “keep up with the clicks”. The campaign is running globally.

John Pearson, chief executive officer of DHL Express, commented, “The pandemic has driven digitalization so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time companies have entered online retailing for the first time. Our latest campaign shows how, as logistics experts, we help companies keep up with the growth and benefit from it in the best possible way.”

John Messum, creative director at 180 Amsterdam, added, “Keep Up With the Clicks is a flowing journey through the DHL universe, following the pressures e-tailers face as they try to keep up with the clicks to the joy at watching their business grow. It demonstrates the seamless efficiency of the DHL world, in a year that has never relied on e-commerce more.”

Credits:

Agency: 180 Amsterdam
Creative Director: John Messum

Production Company: Merman
Director: Martin Kerejci
VFX & Post-Production: Black Kite
Editing: Marshall Street Editors
Music: Massive Music
Voiceover: Tom Hollander