CHE Proximity has been named Effective Agency of the Year at the 2018 Australian Effie Awards, with 1 Gold and 5 Silver awards across two clients, Swann Insurance and Velocity Frequent Flyer.

Host/Havas has won the Grand Effie, for its Defence Force Recruitment campaign, How transforming the Defence Force’s approach to recruitment delivered record returns, which went beyond the traditional model and positioned the Australian Defence Force as a 21st Century employer.

“It’s so hard to change a person’s mindset, let alone get tangible behaviour or action, such as enlisting, and yet this campaign has done that,” the judges said.

Ogilvy Australia won 2 Golds for Kimberly Clark Australia campaign, Let’s Move On. Richards Rose won two Mitsubishi Motors campaign, Moving from #6 to #3: How Mitsubishi is having the time of its life.

Gold Awards winners are:

Retail / Etail
TBWA\Sydney – M.J.Bale – Coolest Suit on the Planet

Other Consumer Goods
Richards Rose – Mitsubishi Motors – Moving from #6 to #3: How Mitsubishi is having the time of its life

Health and Wellbeing
Ogilvy Australia – Kimberly Clark Australia – Let’s Move On

Other Services
The Works – Optus – Bolt, a marathon story: a long term strategy for a world class network

Return on Investment
Richards Rose – Mitsubishi Motors – Moving from #6 to #3: How Mitsubishi is having the time of its life

The Monkeys – Beam Suntory – How questioning the unquestionable breathed new life into Canadian Club

Insight & Strategic Thinking
Ogilvy Australia – Kimberly Clark Australia – Let’s Move On

Marketing Solutions Other Than Advertising & PR
CHE Proximity – Swann Insurance – Inconvenience Stores – Turning an everyday errand, into another reason to ride

Long Term Effects
Host/Havas – Defence Force Recruitment – How transforming the Defence Force’s approach to recruitment delivered record returns

The Monkeys – Meat & Livestock Australia – How bringing people together delivered record profits for Lamb

A further 14 Silver and 14 Bronze awards were handed out, making the total number of agencies awarded for outstanding measurable results 16 and the number of clients 21.

ALDI Australia won The Effective Advertiser Award. “ALDI is a very impressive example of effectiveness through total alignment of purpose. It’s very clear that the organisation is totally aligned with their marketing department and that the marketing department is totally aligned with their agency,” the judges stated.

Mark Green, chair of The Communications Council, noted, “One decade on, the Effies remain one of the most important dates in our industry’s calendar. These awards have one of the most rigorous judging processes, so even to become an Effie finalist is a huge achievement. Congratulations to all our winners and finalists.”

View all winners: 2018 Effie Award Winners