Effie Worldwide has announced its 2025 Iridium Effie Jury, the global panel that will select the single most effective campaign of the year as part of the Global Best of the Best Effie Awards.
The Global Best of the Best Effie Awards celebrate the most impactful, insight-driven work from around the world. Gold and Grand Effie winners from more than 55 Effie Awards programs globally are eligible to compete, with top winners advancing to contend for the Global Grand Effie in their respective categories. From this group, one campaign will ultimately be awarded the Iridium Effie – the highest honour in marketing effectiveness.
The 2025 Iridium Jury will be co-chaired by Barbara Asin, chief marketing officer, McDonald’s Latin America, and Jouke Vuurmans, partner & chief creative officer, Media.Monks, who bring deep expertise spanning brand leadership, creativity, and growth across global markets.
They will be joined by a jury of senior marketing, strategy, and creative leaders from around the world:
• Zach Kitschke, Chief Marketing & Communications Officer, Canva
• Matt Macdonald, Chief Creative Officer, North America, VCCP
• Tina Manikas, Global Head of Connected Commerce, Omnicom Commerce
• Jo Tatchell, Head of Strategy, UK, Edelman
• Rosalina Tornel, Chief Growth & Marketing Officer, Grupo Lala
The jury will convene in person in New York City to review the 2025 Global Grand Effie winners and determine the single most effective marketing effort globally.
