Creating a long-running campaign that people love and remember is no mean feat. 303 and Budget Direct have done it twice, first with Captain Risky and his madcap escapades and now with Insurance Solved’s Sarge, Jacs and Chief.
Frozen, the Insurance Solved commercial that launched at the end of December last year is Australia’s #1 most popular ad in The Research Agency’s (TRA) bi-annual study
Now a time-bending portal appearing in suburban Australia provides a glimpse into the future of insurance, in the latest cinematic instalment of the campaign. Portal is a visually-driven piece that presents a man returning from the future who is still paying too much for insurance. Budget Direct stalwarts Sarge, Jacs and sidekick Chief are of course on the scene to help with his conundrum, reinforcing that ‘bill shock’ will still exist unless the future is changed – by quoting Budget Direct first.
The new commercial will be seen across TV, cinema, BVOD, SVOD, online, social, OOH and radio.
303 Sydney’s chief strategy officer, Jody Elston stated, “With Portal, we’ve tapped into a proven behavioural insight that vividly imagining your future drives better decision-making today. By bringing a future version of our hero back to confront the cost of overpaying, the campaign turns a powerful psychological trigger into something entertaining and unmistakably Budget Direct. A compelling extension of Insurance Solved; not just memorable but built to move people into consideration and short-listing.”
Chief growth officer at auto & general / Budget Direct, Jonathan Kerr, added, “We’re proud to earn the respect of our customers, and even prouder that we continue to push for greater engagement with each and every iteration. “Both the recent recognition by the TRA research, and also being named #4 in Cubery’s Hot List of campaigns shows that our passion for creating high-quality, consistent advertising really works. Alongside our countless awards, and the fact we’ve paid out more than $1.5 billion dollars in claims in the past 12 months, it shows Budget Direct is not just leading the industry in accolades, but in the hearts and minds of Australians.”
Credits:
Client: Budget Direct
Chief Growth Officer, Growth Ops: Jonathan Kerr
Associate Director, Marketing, Media & Acquisition, Growth Ops: Andrea Peters
General Manager, Marketing and Communications, Growth Ops: Warren Marsh
Head of Brand, Sponsorship & PR, Growth Ops: Katie Lansdale, Jess McGown (maternity leave cover)
Brand Manager, Growth Ops: Darren McStay
Creative Agency: 303 Sydney
Chief Executive Officer: Joanna Gray
Chief Creative Officer: Bart Pawlak
Chief Strategy Officer: Jody Elston
Creative Director: Adam Whitehead
Client Services Director: Ben Glasson
Client Service Project Lead: Jen Hird
Head of Production: Skye Lanser
Executive Broadcast Producer: Jacqueline Archer
Production Company: Good Oil
Director: Hamish Rothwell
Producer: Tracey-Lee Permall
Executive Producer: Sam Long
DOP: Crighton Bone
Edit House: ARC
Editor: Lucas Baynes
Edit Producer: Sally Quade
Post Production: Blockhead VFX
VFX Supervisor: Nigel Mortimer
Post Executive Producers: Charlotte Plowman & Laura Noonan
Original Music & Sound Post: Sonar Music
Social Media Campaign: Hello Social
Stills Photographer: Matt Baker @ LOUIS & CO
