The Budget Direct tongue-in-cheek cinematic style that Australians love continues in the brand’s first 2024 campaign by 303 MullenLowe.
Loch Mess Monster is the story of a seemingly typical Aussie pool cleaner coming to life via lightning strike, and wreaking havoc on a family home, with longstanding insurance sleuths, Sarge, Jacs and Chief, coming to the rescue once again.
It is the second in Budget Direct’s latest series where machines go wild. In September, 303 MullenLowe launched Rise of the Machines, starring malicious e-bikes and e-scooters turning on an unsuspecting motorist.
The new campaign will run on TV, cinema, online, radio and OOH nationally.
303 MullenLowe group business director Ben Glasson, stated, “2024 marks a decade of partnership between 303 MullenLowe and Budget Direct, and six years since we introduced Sarge and the Insurance Solved platform to Australia. We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates.”
Budget Direct’s position as Australia’s most award-winning insurer is highlighted in the latest campaign. In December, Money Magazine announced that Budget Direct had won Best Value Car Insurance and Best Value Home and Contents awards again. The insurer has started the new year off with yet another clean sweep. Canstar named Budget Direct Insurer of the Year for 2024, making it three years in a row for the prestigious award.
Credits:
Client: Budget Direct
Chief Growth Officer, Growth Ops: Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops: Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops: Katie Lansdale
Creative Agency: 303 MullenLowe
Chief Creative Officer: Bart Pawlak
Creative Director: Adam Whitehead
Associate Creative Directors Nick Sellars & Katie Moore
Managing Director – Joanna Gray
Group Business Director: Ben Glasson
Chief Strategy Officer: Jody Elston
Executive Broadcast Producer: Rachel Devine
Production Company: Good Oil Films
Director: Hamish Rothwell
DOP: Crighton Bone
Executive Producer: Sam Long
Producer: Catherine Warner
Editor: Lucas Baynes
Post Production: Blockhead VFX
VFX Supervisor: Nigel Mortimer
VFX Producer: Charlotte Plowman
Music & Sound Company: Sonar Music
Original Composition: Matteo Zingales
Producer: Haylee Poppi
Sound Designer: Timothy Bridge
Stills Photographer: Matt Baker @ LOUIS & CO
