Things that make pictures and videos go wrong star in 72andSunny’s humorous campaign for Google Pixel 8 Pro. The spots are not wildly creative, but when a phone has features as enticing as Google Pixel 8 Pro’s AI advancements it makes sense to make them heroes.

The commercials were directed by Good Oil Films director, Dave Wood, each is a slice of an Aussie moment being ruined, then saved by the Google phone.

Genevieve Hoey, creative lead, 72andSunny ANZ, stated, “We want Australians to have a chuckle and feel seen in these everyday ruined moments. Because while they’re only small disasters, the role Google AI can play in fixing them is huge. We always enjoy our creative collaboration with the Google team. Then Dave Wood brought his underplayed comedy swagger to these Google stories – we’re all thrilled with how these Pixel 8 Pro spots came to life.”

Julia Davis, director, devices & services marketing, Google AUNZ, added, “We’re incredibly excited for all that the Google Pixel 8 Pro can offer – it delivers fresh innovation to the smartphone category and provides Australians with an opportunity to experience Google’s latest AI advancements in a device that fits right in their pocket. With these films, we’re pleased to showcase how Google Pixel’s unique and AI-centric features are capable of enhancing Australians’ day-to-day lives in helpful ways.”

The films will run on online video, TV and BVOD, supported by OOH, digital and social. 

This launch builds on previous Pixel 7 launch work from 72andSunny with Magda Szubanski and award-winning Google AFL brand building campaigns. 

Credits 
Client: Google Australia
Creative: 72andSunny ANZ

Production Company: Good Oil Films
Director: Dave Wood
DOP: Marty Williams
Producer: Lee Thomson
Offline Edit: The Editors
Post-production: White Chocolate
Sound Studio: Otis
Music Supervisor: Charmed I’m Sure

Media: PHD Australia and Media Futures Group & EssenceMediacom