You get a call from an unknown number. No one answers those, especially when you’re practising your tennis game. But with Google Pixel Call Screen you can get a text message about what the caller wants. The message reads, We need you to fill in today at the Australian Open”. 72andSunny and Google Pixel have your attention. Fully. Then you smile. The woman is a ball girl.

The humorous commercial is part of Google Pixel’s partnership with Tennis Australia, making it the Official Smartphone and Official Camera of the Australian Open. 72andSunny and media partners, PHD and MFG, are helping to elevate Google Pixel’s presence at the event.

The partnership will give fans unprecedented access and never before seen footage of the Australian Open. The partnership will unlock new in-play viewing angles, showcase iconic AO moments and allow fans to get closer to the players and the action, both on-court and behind the scenes, through a unique #PixelPerspective.

“We’re thrilled to be the official Smartphone and Camera of the Australian Open. With the most advanced Pixel to date, the Pixel 8 Pro will give fans unprecedented access to all the action and help deliver a unique and memorable fan experience at this iconic event,” stated Julia Davis, director of marketing, Google Australia.

Genevieve Hoey, creative lead at 72andSunny, commented, “Fans come to the Australian Open to see the world’s best tennis players in action. Our Pixel sponsorship film directed by Dave Wood from Goodoil, music by Zimbabwean-Australian rapper Tkay Maidza, along with our spectacular LED billboards, share the fun and energy of the event known as The Happy Slam.”

Credits 
Client: Google Australia
Creative: 72andSunny & Tennis Australia
Media: PHD Australia and Media Futures Group & EssenceMediacom
Director: Dave Wood
DOP: Marty Williams
Producer: Lee Thomson
Production Company: Good Oil Films
Offline edit: The Editors