Google’s new campaign by 72andSunny Australia, showing off the latest Google Search tools, follows the ad format established a while ago – but this time it’s super-charged with feel good factor. A dad’s relationship with his daughter is also an established ad theme, but with reason. It attracts attention and tugs hearts.
Just Ask Google’s hero commercial is a relatable, everyday story about how Google Search turns curiosity into a connection – a parent trying to connect with their teenage child and throwing themselves into exploring the world of K-Pop. The campaign features K-Pop girl group, LE SERRAFIM, and a dad who uses Google Lens, AI Overviews and Circle To Search to understand the fandom and lore associated with them.
Another film in the series features Maddy and Charlotte Harry, previous winners of The Block, and follows the duo renovating their grandfather’s house. This commercial, created in collaboration with 72andSunny, Google and Nine Powered Studios, marks the first year of partnership between Google and the hit show.
“With more AI-powered features, Google Search is meeting the evolving search needs of our users, empowering Australians to find the answers they need seamlessly,” stated Leah Ferris, head of search marketing, Google Australia. “This campaign highlights how Search helps everyone navigate their world, making discovery and connection more effortless and meaningful.”
72andSunny Australia chief creative officer, Wesley Hawes, added, “Whether it’s a parent trying to learn the rules of their kid’s new favourite sport, a partner researching vegan baking, or someone diving into the world of K-pop, the campaign brings to life how Google Search can empower people to better understand those they care about the most. It’s not about knowing everything — it’s about wanting to know. Search almost becomes an act of love.”
The full Australia-wide campaign covers TV, online video and sponsorship of The Block, and highlights Google Lens, Circle to Search and AI Overviews. At its heart, the campaign champions the simple yet powerful idea that asking the right questions, and being genuinely curious, can help bring us closer together.
Credits:
Client: Google Australia
Creative Agency: 72andSunny Australia
Production Company: Photoplay
Director: Michael Gupta
Casting: Felicity Byrne
Post Production: The Editors
Audio: Otis Studios
Music Supervisor: Chris Chalmers @ Charmed Im sure
